Boutique Marketing Manager

Chanel Open · verified Sep 21, 2026

Abu Dhabi Full-time Manager General Marketing

At a glance

Mid-level General Marketing role at Chanel. Abu Dhabi · full-time.

Pay not stated Marketing Manager salary

RoleGeneral Marketing

SeniorityManager

LocationAbu Dhabi

EmploymentFull-time

PostedSep 2, 2026 · 2w ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Turn client data into PowerPoint reports, visual findings, and regular updates for the Boutique Director
Set CRM goals with boutique and regional teams, then put related action plans into practice
Coach Fashion Advisors on CRM tools, individual performance, and clienteling guidelines
Improve boutique service by handling complaints, coordinating personalized experiences, and launching in-store services
Coordinate boutique events with the Fashion team and assess client feedback afterward

What you bring

At least five years working in operational marketing, CRM, or client experience projects
Background in fashion retail or another luxury setting is preferred, alongside strong knowledge of the local market
Strong analytical, organizational, communication, leadership, and detail-focused skills
Fluent English is required, while Arabic would be an advantage

Who this fits

This role suits a hands-on marketing manager who can connect client analysis with boutique action and personalized service. You’ll work from Abu Dhabi with the Boutique Director, sales leaders, Fashion Advisors, and regional CRM and marketing teams. Fashion sensitivity, local-market knowledge, and comfort supporting events and client experiences are central to the role.

From the employer

Position based in Abu Dhabi

CONTEXT & ENVIRONMENT

Reporting to the Boutique Director, you will be responsible for the Client Marketing in order to increase knowledge and develop our clients. With strong ownership skills, you will contribute to the excellence of the client experience and to the boutique’s influence both within the boutique and externally.

KEY PARTNERS

Boutique Director; Sales Managers; Learning Manager; Fashion Advisors; Europe and Middle East CRM and Marketing teams.

IN THIS METIER, WE ARE ENERGISED BY

Increasing knowledge and developing our clients

Set up and monitor client analysis on a regular basis.
Ensure the quality of the client database (capture, cleansing, extracting data).
Regularly report to Boutique Director on the results of the Marketing activity and the clients of the boutique as well as share knowledge on competitors, trends within the activity and clients and luxury retail in general.
Transform complex data into compelling PowerPoint reports and visual insights, while leveraging strategic thinking to drive clienteling objectives strategies.

Developing marketing activities in the boutique

Set the yearly CRM Objectives with the Boutique Director in coordination with the CRM & Digital team and implement action plans.
Follow the individual performance with each Fashion Advisor.
Share the CRM tools with the team and implement the appropriate guidelines.
Ensure the implementation and compliance with Boutique procedures.

Monitoring and driving the client experience

Ensure that the sales team understands and deploys the House's strategy being the Ultimate House of Luxury.
Support the Learning Manager and Boutique Director on ways to improve the Client Experience in the boutique and motivate the sales team towards the achievement of client experience.
Coordinate and follow up on client complaints and create the relevant action plan to improve service level where needed.
Organize and coordinate personalized services and experiences such as clients birthdays, clients gifts, events, fashion shows, local treatments and private appointments based on client segment and potential.
Initiate the improvement and launch of new in-store services and manages existing tools.

Supporting events

Be the main point of contact of the Fashion team Middle East and India for the orchestration of the organization of events in the Boutique.
Make a quantitative and qualitative follow-up of the feedback of client events.
Be the Ambassador of the Boutique to clients through a personalized welcome during client events, appointments and to external bodies in the luxury, retail and fashion sector.

HOW WE CREATE IMPACT

Adapt and implement the marketing strategy within the boutique, in close partnership with the Boutique Management and the Regional Marketing team.
Support and empower Fashion Advisors to use CRM and digital tools to create meaningful and personalized relationships with clients.
Analyze data to deepen client knowledge, define clienteling objectives, and implement action plans to grow client engagement and retention.

KEY COMPETENCIES & REQUIREMENTS

You have 5 years of experience in operational marketing, CRM and/or client experience projects preferably in fashion Retail or any other luxury environment.
You have a deep understanding of the local market with fashion sensitivity.
Your leadership, strong communications skills, attention to details combined with your excellent analytical mindset and organizational skills will be key to succeed in this position.
English is a must, Arabic is a plus.