Director of Sales and Marketing - Hilton Scottsdale Resort - Franchise
United States Full-time Director Marketing Leadership
At a glance
Leadership Marketing Leadership role at Efet. United States · full-time.
Pay not stated Marketing Leadership salary
RoleMarketing Leadership
SeniorityDirector
LocationUnited States
EmploymentFull-time
PostedSep 15, 2026 · 6d ago
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- Unify sales, marketing, and revenue management around room sales, group bookings, and hotel-service targets
- Build the sales team through structure, coaching, performance goals, and group-stay revenue training
- Create resort sales strategies, pursue new markets, manage key accounts, and close business with clients and agencies
- Direct the hotel marketing plan across digital, print, promotions, public relations, website, social, and OTAs
- Oversee budgets, forecasts, revenue reporting, trade events, and coordination with Operations, Catering, and Revenue Management
What you bring
- A bachelor’s degree in business, hospitality management, marketing, or a related area, or equivalent relevant experience
- Progressive hospitality sales and marketing experience spanning at least five years, including leadership and revenue generation
- Knowledge of hotel sales methods and marketing trends, with strong communication, negotiation, and presentation ability
- Working proficiency with marketing tools, CRM systems, and analytics platforms
Who this fits
You’ll suit a senior hospitality commercial leader who can grow group sales while directing both sales and marketing teams. The role includes coaching and performance management, major client negotiations, budget ownership, and regular collaboration with hotel departments. Resort experience involving more than 20,000 square feet of meeting space is specifically relevant.
From the employer
HOW YOU’LL SHAPE THE EXPERIENCE & FUTURE
- Align Sales, Marketing, and Revenue Management to support the resort’s overall commercial strategy and revenue goals.
- Elevate the existing sales team by providing the structure, mentorship, and support needed to succeed and aggressively grow Group Sales.
- Develop and execute comprehensive sales strategies to achieve revenue targets for room sales, group bookings, and other hotel services.
- Apply strategic thinking and experience from large resorts with 20,000+ square feet of meeting space to effectively navigate the complexities of the resort.
- Apply strong Revenue Management acumen to train and develop the sales team on group stay patterns, ROGR, group ceilings, and the impact of transient demand on overall strategy.
- Partner with and leverage the HM Alpha marketing team to develop campaigns and promotions that support the resort’s overarching sales goals.
- Lead, motivate, train, and mentor the sales and marketing team, set clear goals, monitor performance, and foster a culture of high performance.
- Manage key client relationships, including corporate, group, and leisure accounts.
- Identify new business opportunities, partnerships, and markets.
- Negotiate and close business with high-profile clients and agencies.
- Develop and implement the hotel’s marketing plan in alignment with overall business objectives.
- Oversee all marketing initiatives, including digital marketing, print advertising, promotions, and public relations efforts.
- Manage the hotel’s online presence, including the website, social media, and online travel agencies (OTAs).
- Analyze market trends and competitor activity and adjust marketing strategies accordingly.
- Ensure branding and messaging are consistent across all channels and platforms.
- Prepare and manage the sales and marketing budget.
- Analyze sales data, track progress toward revenue goals, and provide regular reports to senior management.
- Forecast future business levels and adjust sales strategies as needed.
- Conduct regular performance reviews, establish developmental goals, and provide guidance and support for career growth.
- Ensure the team maintains a strong understanding of the hotel’s offerings and competitive landscape.
- Collaborate closely with hotel departments, including Operations, Revenue Management, and Catering, to align sales efforts with overall business needs.
- Attend industry events, trade shows, and networking functions to represent the hotel and expand its market presence.
- Perform other duties as assigned.
ACADEMIC BACKGROUND
- Bachelor’s degree in Business, Hospitality Management, Marketing, or a related field, or equivalent combination of education and relevant professional experience; 5–7 years of progressive sales and marketing experience in the hospitality industry, including demonstrated leadership and revenue generation.
KNOWLEDGE & EXPERIENCE
- Strong understanding of the hotel industry, sales techniques, and marketing trends.
- Excellent communication, negotiation, and presentation skills.
- Proficient in using marketing tools, CRM systems, and analytics platforms.
Benefits
- Medical, dental, and vision (HSA available)
- Company-paid disability & life insurance
- Employee Assistance Program
- Supplemental benefits
- 401(k) with match
- Employee discounts
- Paid vacation & sick time
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