Director of Sales and Marketing - Franchise
At a glance
Director-level Marketing Leadership role at Efet. Columbus · full-time · $130,000–$140,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Build yearly sales plans, budgets and forecasts, then work with revenue management on room rates, business mix and profitability
- Set targets for Sales and Catering managers, coach them and review performance
- Develop business relationships with corporate accounts, group clients, meeting planners and local organizations
- Direct digital marketing, social media, website updates, promotions and client events
- Oversee proposals, RFPs, rates and contracts, and coordinate with hotel teams to deliver group and event stays smoothly
What you bring
- At least eight years in full-service hotel sales, including three years or more in marketing
- A bachelor’s degree in marketing, hotel management or general business
- Working familiarity with hotel sales and marketing systems, including Delphi FDC, Cvent or another listed tool
- You can lead and coach a team while managing hotel revenue, budgets, forecasts and competitive performance
Who this fits
This director role suits an experienced full-service hotel sales leader who has also worked in marketing and can coach a Sales and Catering team. You’ll help guide hotel leadership decisions as part of the Executive Committee. The role is based in Columbus, and the stated annual salary is $130,000 to $140,000, with bonus potential.
From the employer
Lead the strategy. Grow the business. Develop your team.
Hilton Columbus at Easton is seeking an experienced Sales and Marketing leader to drive revenue, build lasting client relationships, and lead our Sales and Catering team.
Working closely with the General Manager and hotel revenue team, you’ll shape our sales and marketing strategy and help guide the hotel as a member of the Executive Committee. This is an opportunity to make a meaningful impact on business performance, team development, and the guest experience.
What You’ll Do:
- Drive revenue growth: Develop annual sales plans, budgets, and forecasts. Partner with revenue management to strengthen business mix, room rates, market share, and profitability.
- Lead and develop your team: Set clear goals, coach Sales and Catering managers, monitor performance, and celebrate results.
- Build strong partnerships: Grow relationships with corporate accounts, group clients, meeting planners, Hilton sales partners, and local organizations.
- Guide marketing efforts: Oversee digital marketing, social media, website content, promotions, and client events that keep the hotel visible and competitive.
- Manage business opportunities: Oversee proposals, RFPs, negotiated rates, contracts, and concessions to secure business that supports hotel goals.
- Deliver exceptional experiences: Partner with hotel departments to ensure smooth group and event execution, respond to client feedback, and resolve concerns.
- Help shape hotel culture: Contribute to hotel leadership decisions and support a collaborative environment where team members feel appreciated and accountable.
What You Bring:
- At least 8 years of full-service hotel sales experience, including at least 3 years of marketing experience.
- A bachelor’s degree in marketing, hotel management, or general business.
- Strong leadership skills, with the ability to coach, develop, and hold a team accountable.
- A solid understanding of hotel revenue management, market trends, budgeting, forecasting, and competitive performance.
- Excellent communication, presentation, negotiation, and relationship-building skills.
- Strong organization and follow-through, with the ability to adapt as business needs change.
- Working knowledge of hotel sales, marketing, and business systems, including Delphi FDC, Cvent, Cendyn, market intelligence tools, and purchasing platforms.
- Additional language skills preferred.
What We Offer:
- $130,000–$140,000 annual salary, plus Bonus potential
- Health, dental, and vision insurance
- 401(k) with company matching
- Paid time off
- Flexible scheduling
- Tuition reimbursement
- Employee discounts
- Employee assistance program
- Flexible spending and health savings accounts
- Life insurance, Short Term Disability Insurance, Critical Illness
Olshan Properties / Hilton Columbus at Easton is an Equal Opportunity Employer.
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