Director of Sales and Marketing - Franchise
At a glance
Director-level Marketing Leadership role at Efet. Owatonna · full-time · no salary stated · we estimate $153,613–$246,106 across the United States.
Efet has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Find new group-business prospects among corporate clients, tour operators, event planners and emerging market segments
- Keep current clients engaged so corporate travel and recurring events generate repeat bookings
- Prepare offers and negotiate room pricing, catering minimums and meeting-space rentals to close profitable business
- Track competitor prices and demand trends with STAR reports, then adjust your sales approach
- Coordinate group bookings with revenue, catering and front office teams, and report sales results to executives
What you bring
- A bachelor's degree in hospitality, business administration or a related area
- Two to five years selling in hospitality or tourism
- Strong client-facing communication and presentation skills, plus the ability to negotiate deals and understand margins and yield management
Who this fits
This director-level role suits someone focused on group sales, client relationships and hotel revenue. The work combines prospecting and account management with contract negotiations, team coordination and performance reporting.
From the employer
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Business Development: Identify and target new market segments, corporate clients, tour operators, and event planners to build a healthy pipeline of group business.
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Account Management: Maintain and nurture existing client accounts, ensuring repeat business for corporate travel and regular events.
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Contract Negotiation: Draft proposals, negotiate room rates, food and beverage minimums, and meeting space rentals to close profitable deals.
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Market Analysis: Monitor local competitor pricing, market trends, and industry demand patterns using tools like STAR reports to adjust sales tactics.
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Collaboration: Partner closely with the Revenue Management, Catering, and Front Office teams to ensure seamless execution of group bookings and maximize total property revenue.
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Reporting: Maintain detailed records in the hotel’s property management or CRM system (e.g., QnQ R&I, GRO, Delphi) and present regular sales performance metrics to executive leadership.
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Experience: Typically requires a Bachelor's degree in Hospitality Management, Business Administration, or a related field, along with 2–5 years of sales experience within the hospitality or tourism industry.
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Communication & Relationship Building: Exceptional interpersonal, written, and presentation skills to effectively pitch the property to high-profile corporate clients.
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Negotiation & Closing: Strong closing capabilities with a sharp understanding of financial margins and yield management concepts.
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Group Revenue Target Attainment: Meeting or exceeding room night and revenue quotas.
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Lead Conversion Rate: The percentage of prospective client inquiries successfully turned into booked business.
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Average Daily Rate (ADR) Optimization: Securing group contracts at price points that protect or elevate the hotel's average room rates.
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