Complex Director of Sales and Marketing - Embassy Suites by Hilton Alexandria Old Town and Hilton Alexandria Old Town
At a glance
Director-level Marketing Leadership role at Efet. Alexandria · full-time · no salary stated · we estimate $153,613–$246,106 across the United States.
Efet has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Set sales and marketing priorities across group, catering, business transient and leisure to support hotel revenue and profit goals
- Shape a multi-year commercial plan with property and regional leaders, connecting enterprise resources to local needs
- Coordinate pricing decisions, demand forecasts and the business mix with commercial leadership
- Turn performance data into tactical changes and explain the drivers in recurring commercial reviews
- Direct B2B marketing, digital campaigns, social media, PR and online content, while hiring and developing the team
What you bring
- You bring a record of leading hotel sales and marketing across multiple business segments
- You have experience guiding commercial planning, pricing and demand decisions with property and regional leaders
Who this fits
This director role suits someone ready to lead sales and marketing for two Alexandria hotels and hire, develop and manage a team. The position is onsite in Alexandria.
From the employer
Exceptional Hospitality Starts with You
Picture yourself brightening someone’s day. When you join our Hotels team, that’s exactly what you’ll do every time you come to work! As a Complex Director of Sales and Marketing, you’re not just overseeing commercial strategies for the hotel – you’re spreading the light and warmth of hospitality by delivering memorable experiences that make the stay for every guest.
Here's what you'll do during a typical day:
- Drive total revenue performance: Lead sales and marketing efforts across all segments, including group, catering, business transient, and leisure, to achieve revenue goals and profitability targets
- Develop commercial strategy: Set and execute the hotel’s multi-year commercial plan in partnership with on-property and regional leaders, aligning enterprise solutions with local market needs
- Optimize pricing and business mix: Collaborate with Commercial Leadership to implement pricing strategies, forecast demand, and define the optimal mix of business for each period
- Analyze performance and convert insights to action: Lead the Sales & Marketing Optimization Process, using data to identify opportunities, adjust tactics, and communicate performance drivers through regular commercial reviews
- Lead marketing and digital strategy: Oversee B2B marketing, digital campaigns, social media, PR, and online content to strengthen brand presence and demand generation
- Ensure brand alignment and operational excellence: Oversee sales and marketing activities to ensure consistency with brand standards, corporate identity, and enterprise communication tools
- Cultivate a high-performing team: Recruit new talent while driving team growth and engagement through performance management, professional development, and recognition programs
What It Takes to Make the Stay
At Hilton, our core values define what it takes to succeed here and guide the qualities we look for in every team member:
A passion for spreading the light and warmth of Hospitality. Acting with Integrity and always doing the right thing. Inspiring others through Leadership. A belief that Teamwork drives the best outcomes. A sense of Ownership and accountability. And a focus on the Now, bringing urgency and discipline to every moment, knowing it can make a lasting impact.