Complex Director of Sales and Marketing - Hilton McLean and DoubleTree by Hilton Crystal City
At a glance
Director-level Marketing Leadership role at Efet. McLean · full-time · no salary stated · we estimate $153,613–$246,106 across the United States.
Efet has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Own sales and marketing across group, catering, business transient and leisure, with revenue and profit targets in view
- Build and deliver a multi-year commercial plan alongside hotel and regional leaders, adapting enterprise approaches to local needs
- Set pricing with commercial leaders, forecast demand and choose the right business mix for each period
- Turn performance data into tactical changes, then explain key drivers in regular commercial reviews
- Guide B2B marketing, digital campaigns, social media, PR and online content while hiring and developing the team
What you bring
- You bring experience leading hotel sales and marketing across multiple business segments
- You can develop commercial plans, work with senior partners and use performance data to guide decisions
Who this fits
This director role covers sales and marketing for Hilton McLean and DoubleTree by Hilton Crystal City. It suits someone prepared to lead commercial strategy and develop a team. The role is onsite in McLean.
From the employer
Exceptional Hospitality Starts with You
Picture yourself brightening someone’s day. When you join our Hotels team, that’s exactly what you’ll do every time you come to work! As a Complex Director of Sales and Marketing, you’re not just overseeing commercial strategies for the hotels: Hilton McLean and DoubleTree Crystal City – you’re spreading the light and warmth of hospitality by delivering memorable experiences that make the stay for every guest.
Here's what you'll do during a typical day:
- Drive total revenue performance: Lead sales and marketing efforts across all segments, including group, catering, business transient, and leisure, to achieve revenue goals and profitability targets
- Develop commercial strategy: Set and execute the hotel’s multi-year commercial plan in partnership with on-property and regional leaders, aligning enterprise solutions with local market needs
- Optimize pricing and business mix: Collaborate with Commercial Leadership to implement pricing strategies, forecast demand, and define the optimal mix of business for each period
- Analyze performance and convert insights to action: Lead the Sales & Marketing Optimization Process, using data to identify opportunities, adjust tactics, and communicate performance drivers through regular commercial reviews
- Lead marketing and digital strategy: Oversee B2B marketing, digital campaigns, social media, PR, and online content to strengthen brand presence and demand generation
- Ensure brand alignment and operational excellence: Oversee sales and marketing activities to ensure consistency with brand standards, corporate identity, and enterprise communication tools
- Cultivate a high-performing team: Recruit new talent while driving team growth and engagement through performance management, professional development, and recognition programs
What It Takes to Make the Stay
At Hilton, our core values define what it takes to succeed here and guide the qualities we look for in every team member:
A passion for spreading the light and warmth of Hospitality. Acting with Integrity and always doing the right thing. Inspiring others through Leadership. A belief that Teamwork drives the best outcomes. A sense of Ownership and accountability. And a focus on the Now, bringing urgency and discipline to every moment, knowing it can make a lasting impact.
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