Product Marketing Engineer
At a glance
Mid-level Product Marketing role at Edbz. Dallas · full-time · no salary stated · we estimate $117,500–$171,888 across the United States.
Edbz has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Build plans, forecasts and marketing direction for assigned product lines, guided by each line’s objectives
- Track customer needs for current and upcoming products, then surface opportunities that fit product goals
- Shape product positioning and messaging, including opportunities in adjacent markets and customer groups
- Coordinate product marketing from pre-launch through release and afterward, while addressing competitive gaps
- Work with major customers, account managers and field teams to advance design-ins and follow up on opportunities
What you bring
- A master’s degree in electrical engineering
- Five years of relevant sales or marketing experience
- Customer-facing account management or field applications experience, with a record of advancing component design-ins and wins
Who this fits
This mid-level role suits someone with an electrical engineering background and experience connecting customer needs with sales and marketing work. You’ll collaborate across functions and with customers; the listed location is Dallas.
From the employer
Change the world. Love your job.
The Product Marketing Engineer (PME) is responsible for developing business plans, marketing strategy and forecasts for assigned product lines. The PME maintains current status of customer requirements for existing and future products. In this role, the PME identifies, evaluates and recommends marketing opportunities consistent with product line objectives.
Responsibilities include:
- Drive DINs to DWINs to grow NR while maintaining profitability
- Maintain close relationships with top tier one customers and the respective account managers to understand opportunities
- Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers
- Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM)
- Review competitive landscape and building strategies to address gaps
- Interface with customers and TI field sales/applications to support DINs
- Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.
- Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch etc.
Minimum requirements:
- Masters Degree in Electrical Engineering
- 5 years of relevant experience in sales and/or marketing
Experience working with customers as an account manager and or field applications role and evidence of driving component design-ins/wins
Preferred qualifications:
- Experience with sales/marketing of passive devices in commodity market
- IC level design education/background
- Mandarin proficiency
- Ability to establish strong relationships with key stakeholders critical to success, both internally and externally
- Strong verbal and written communication skills
- Ability to quickly ramp on new systems and processes
- Demonstrated strong interpersonal, analytical and problem-solving skills
- Ability to work in teams and collaborate effectively with people in different functions
- Ability to take the initiative and drive for results
- Strong time management skills that enable on-time project delivery
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Product Marketing
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