Marketing Manager

Driven Advisors is a top-tier financial advisory firm focused on transforming the way in which companies and their teams see numbers, driving opportunities for change and growth. Our work is defined by a relentless passion to solve your most complex business problems.

Position Summmary:
The Marketing Manager provides strategic leadership and direction to the marketing function, ensuring the effective execution of integrated marketing programs and initiatives. The position requires demonstrated experience in marketing & sales or advertising & sales, including previous responsibility for supervising and developing sales teams. This combined expertise supports the Firm's marketing and business development objectives, strengthens collaboration across departments, and contributes to lead generation, client acquisition, and sustainable revenue growth. The role works closely with cross-functional teams and key stakeholders to align marketing strategies with organizational objectives, identify new market opportunities, and maximize the impact of marketing investments.

Key Responsibilities:
Business Development & Growth Strategy

• Develop and implement strategic marketing plans focused on sustainable business growth and market expansion.
• Identify new business opportunities, partnerships, and revenue-generating initiatives.
• Analyze market trends, competitor activities, and customer behavior to drive data-informed decisions.
• Collaborate with executive leadership to align marketing strategies with company objectives and long-term growth goals.
• Lead brand positioning efforts to strengthen market presence and organizational visibility.

Marketing Leadership & Campaign Management

• Design and execute modern, creative, and elegant marketing campaigns across digital and traditional platforms.
• Oversee content creation, branding initiatives, advertising strategies, and promotional activities.
• Ensure all marketing materials maintain a high-quality, professional, and sophisticated brand image.
• Manage social media strategies, digital marketing efforts, and community engagement initiatives.
• Coordinate events, networking opportunities, and public relations activities to increase brand awareness.

Team Supervision & Leadership

• Provide leadership and direction to assigned marketing initiatives and personnel, ensuring alignment with organizational objectives.
• Supervise, mentor, and develop assigned marketing personnel and coordinate with external vendors to ensure effective execution of departmental initiatives.
• Establish performance expectations, monitor productivity, provide feedback, and promote accountability and continuous improvement among assigned team members.
• Apply previous sales leadership experience to recommend improvements in lead generation, sales processes, team effectiveness, and business development initiatives.
• Promote collaboration between marketing, sales, business development, and other internal departments to support organizational growth.
• Assume additional supervisory and team leadership responsibilities as assigned, based on the Firm's organizational structure and business needs.

Operational & Performance Management

• Manage marketing budgets and monitor return on investment (ROI) for campaigns and initiatives.
• Prepare marketing performance reports and present strategic recommendations to leadership.
• Ensure projects are completed on time, within budget, and aligned with company standards.
• Maintain consistency in corporate identity, messaging, and communication strategies.

Qualifications:
Bachelor’s degree in marketing, Business Administration, Communications, Advertising or a related field required.

• Minimum of ten (10) years of progressively responsible experience in marketing & sales, or advertising & sales required.
• Proven experience directly supervising, leading, and developing a sales team required.
• Demonstrated experience combining marketing and sales, or advertising and sales, required.
• Demonstrated success developing and implementing integrated marketing and sales, or advertising and sales strategies that support lead generation, client acquisition, and measurable revenue growth.
• Experience establishing sales goals, monitoring key performance indicators (KPIs), evaluating sales team performance, and implementing strategies to improve sales effectiveness.
• Strong understanding of sales processes, pipeline management, CRM systems, conversion metrics, and business development strategies.
• Experience developing and executing marketing and business development strategies for international markets required.
• Experienced professional marketing services, including accounting, tax, financial advisory, consulting, legal, or similar B2B organizations preferred.
• Strong understanding of digital marketing, branding, social media, advertising, and market analytics.
• Demonstrated experience managing integrated, multi-channel marketing campaigns.
• Exceptional leadership, organizational, project management, and team development skills.
• Strong business acumen with the ability to think strategically, evaluate opportunities, and execute effectively.
• Creative mindset with strong attention to detail and brand aesthetics.
• Professional presence with outstanding interpersonal, presentation, negotiation, and communication skills.
• Fully bilingual in English and Spanish, both written and spoken, required.
• Strong analytical, problem-solving, and decision-making capabilities.
• Ability to thrive in a fast-paced and evolving business environment.
• High level of professionalism, creativity, initiative, and accountability.
• Experience with CRM platforms, marketing automation tools, and digital analytics preferred.

Work Environment and Schedule Requirements:

• This position requires flexibility to work extended hours, holidays, weekends, and irregular schedules based on operational needs.
• Occasional travel may be required for events and business related activities.
• This is an on-site position, requiring the employee to work in person at the Firm's designated office location.
• The employee will primarily work in a professional office environment under normal working conditions.