Technical Marketing Manager
At a glance
Manager-level General Marketing role at Abb. Vaasa · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Guide assigned customer accounts and strategic sales opportunities through technical discussions and solution choices
- Lead technical work on major tenders, framework agreements and product approval processes
- Present product and application information to current and prospective customers, and run factory acceptance tests
- Train customers and local sales teams to build product knowledge and strengthen technical capability
- Share customer requirements, product shortfalls and market shifts with Product Management to inform future development
What you bring
- A degree at BSc or MSc level in electrical engineering or a comparable discipline
- Background in protection relays, protection applications or substation automation
- Strong communication and problem-solving abilities, plus the ability to work independently and with other teams
- Fluent written and spoken English
Who this fits
This role suits a technically grounded marketer who can support customer accounts, sales opportunities and product approvals. The position is based in Vaasa with a hybrid work model and involves global travel of about fifty days yearly, depending on business needs and work organization.
From the employer
At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
EL Sales Support Manager - Technical Sales Support__
Your role and responsibilities
We are now looking for a Technical Marketing Manager to join our team in the Distribution Solutions division in Vaasa. As a Technical Marketing Manager, you will act as the primary technical counterpart for selected customer accounts and market segments. You will lead technical pre-sales activities from specification review and solution definition through customer presentations, training and approval processes.
As a Technical Marketing Manager, you will also develop partnerships with selected customers in collaboration with Business Development Managers. Additionally, you will convey customer needs, product gaps and market trends to Product Management, helping to shape future product development. Note that the role will also include global travel, approximately 50 days per year, depending on business needs and how you organize your work.
The work model for this role is: hybrid;
You will mainly be accountable for:
- Acting as the primary technical counterpart for assigned accounts and strategic sales opportunities
- Serving as the technical lead in large tenders, frame agreements and product approvals
- Delivering technical presentations on our product portfolio and applications
- for prospective and existing customers
- Leading and conducting factory acceptance tests (FATs) for assigned customer accounts
- Providing technical training to local sales teams and customers to promote our products and help improve the overall technical competence of the markets
Qualifications for the Role
- BSc or MSc level degree in electrical engineering or similar
- Experience with protection relays, protection applications, or substation automation
- Experience in commissioning protection relays or substation automation systems is considered an advantage
- Experience with PCM600, Omicron, or similar tools is considered an advantage
- Strong problem-solving and communication skills
- Ability to work independently and collaborate across teams
- Fluent written and spoken English
What’s in it for you?
We empower you to take initiative, challenge ideas, and lead with confidence. You’ll grow through meaningful work, continuous learning, and support that’s tailored to your goals. Every idea you share and every action you take contributes to something bigger.
Benefits
Our culture and benefits reflect our values: courage, care, curiosity and collaboration. The most appreciated benefits according to our personnel are at the moment e.g. an annual performance bonus, employee share acquisition program, continuous learning opportunities, bicycle and other wellbeing and family benefits. We have a hybrid working model.
More about us
ABB's Distribution Solutions Division facilitates the efficient and reliable distribution, protection and control of power by improving electric power quality while strengthening the resilience of the grid. The Division offers segment-specific products and solutions that largely serve utilities, industry and infrastructure segments, often providing the requisite medium-voltage link between high-voltage transmission systems and low-voltage users. With ABB Ability™ enabled connected solutions at its core, the offering includes medium-voltage air- and gas-insulated switchgear (1 to 66 kilovolts), indoor and outdoor circuit breakers, reclosers, fuses, contactors, relays, instrument transformers, sensors, motor control centers, as well as low-voltage switchgear for the ANSI standard markets.
If you have questions, contact Technical Sales Manager, Laura Jåfs, tel. +358 50 3342744. Apply for the position by October 21st, 2026. We look forward to receiving your application.
Join us. Be part of the team where progress happens, industries transform, and your work shapes the world. Run What Runs the World.
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.
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