Manager Integrated Marketing Campaigns (ME1271
At a glance
Manager-level General Marketing role at Mediclinic. Mediclinic Corporate Office Du.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Run national campaigns for priority service lines, while shaping plans for other services and commercial priorities
- Set doctor marketing direction from planning through delivery, and manage the daily campaign permit process
- Triage new requests and support weekly planning so each non-priority initiative has an owner, plan and turnaround time
- Apply corporate approval gates to multi-region work and uphold brand, policy, data and privacy requirements
What you bring
- A post-bachelor’s qualification in marketing, communications, business or a related area, with evidence of ongoing learning
- Six to eight years in marketing, including ownership of national campaigns or a portfolio and coordination across teams
Who this fits
This manager role suits someone who can lead campaign work across teams and balance national service-line campaigns with broader commercial priorities. Healthcare or regulated-industry experience, including multi-channel campaign project work, is an advantage. All applicants may apply, with preference given to designated groups under the UAE Emiratization Program.
From the employer
Closing date:
Number of positions: 1
Recruiter name: Siva Krishna Bonda
Reference number: 74646
Mediclinic Corporate Office Abu Dhabi | Abu Dhabi | United Arab Emirates
MAIN PURPOSE OF JOB
To manage the delivery of Mediclinic's national marketing campaigns across the priority service lines through the corporate team, and to own the national plan for the service lines outside the priorities and for other commercial priorities such as digital health and business development. The role leads doctor marketing strategy end to end, manages the day-to-day campaign permit process, and supports the Senior Manager, IMC Corporate on front-door triage and the weekly planning meeting, so that every initiative outside the priorities has an owner, a plan and a published turnaround time. Coordination of the IMC Cluster Managers sits with the Senior Manager, IMC Corporate. The role operates the corporate gates for multi-region work, as defined in the MCME marketing sign-off framework, as amended from time to time.
KEY RESPONSIBILITY AREAS
- National campaign delivery, rest-of-business and commercial priorities
- Front-door triage and planning meeting support
- Campaign Permit Management
- Doctor Marketing Strategy
- Brand Compliance & Policy Adherence
- Data & Privacy Compliance
- Effective Team Leadership And Management
REQUIRED EDUCATION
ESSENTIAL EDUCATION
Post Bachelors’ qualification in Marketing, Communications, Business, or related field with demonstration of continuous learning
DESIRED EDUCATION
Marketing and/or business qualification advantageous
REQUIRED EXPERIENCE
ESSENTIAL MINIMUM EXPERIENCE
6 - 8 years’ relevant marketing experience including national campaign or portfolio ownership and coordination across teams
DESIRED EXPERIENCE
Experience in healthcare or regulated industries with exposure to project management of multi-channel campaigns across digital and traditional platforms would be advantageous
REQUIRED JOB SKILLS AND KNOWLEDGE
- Campaign Execution & Enablement
- Social Media campaign management
- Cross-cultural and cross functional leadership
- Marketing Strategy & Planning Support
- Process Optimisation & Workflow Management
- Business process optimisation
- Data analytics
- Data analytics & reporting
- Lead Generation & Customer Lifecycle Management
- Marketing technology platforms (CRM, automation, analytics)
All applicants will be considered, with the understanding that preference will be given to the designated groups in accordance with the United Arab Emirates Emiratization Program. If you wish to grow with us, apply now and become a part of the Mediclinic Middle East Family
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