Product Marketing Manager
Mid-level Product Marketing role at dormakaba International Holding. Sofia.
Growth Roles summary, based on the employer's posting.
What you'll do
- Shape positioning, value propositions, and messaging for assigned access control products
- Track competitor products, prices, positioning, and go-to-market activity, then equip teams with insights
- Analyze market and competitor pricing to inform pricing strategy and adjustment recommendations
- Support campaigns, launches, demand generation, and product content across marketing channels
- Create sales tools and deliver product and competitive training for sales and marketing teams
What you bring
- At least five years in product marketing, preferably across B2B technology, manufacturing, or security solutions
- A bachelor’s degree in marketing, business administration, engineering, or a related discipline
- Experience working with marketing, sales, product management, and engineering teams
- Strong grounding in product marketing, market research, competitor intelligence, pricing, and product profitability
- Ability to turn technical product details into messaging that speaks to customers
Who this fits
You’ll suit a cross-functional product marketing role focused on access solutions, competitive intelligence, pricing, campaigns, and sales enablement. The position is based in Sofia, Bulgaria, and requires proficiency with Microsoft Office. Familiarity with CRM, marketing automation, or analytics tools is helpful but not required.
From the employer
Position Overview
The Product Marketing Manager is responsible for the strategic positioning, pricing intelligence, and competitive differentiation of the company’s access solutions. The role focuses on translating product capabilities and market insights into effective marketing strategies that support sales growth, strengthen brand positioning, and increase market share. The PMM works closely with Product Management, Sales, and Corporate Marketing to ensure products are competitively positioned, accurately priced, and consistently communicated across all channels.
What you will do
Product Positioning & Messaging
• Develop and maintain clear product positioning, value propositions, and messaging for assigned access control products and solutions.
• Ensure alignment and consistency of messaging across marketing campaigns, sales materials, and digital channels.
• Support brand consistency while highlighting product differentiation.
Competitive & Market Intelligence
• Actively track competitors, including product features, pricing, positioning, and go-to-market strategies.
• Maintain competitive analysis tools such as comparison matrices, battle cards, and market reports.
• Share actionable competitive insights with marketing and sales teams to support campaigns and sales strategies.
Pricing Analysis & Support
• Monitor market pricing, competitor pricing models, and promotional activities.
• Support the development and maintenance of pricing strategies in collaboration with marketing leadership, sales, and finance.
• Provide data-driven recommendations on pricing adjustments based on market dynamics and competitive pressure.
Marketing Strategy & Campaign Support
• Contribute to the development and execution of marketing plans, campaigns, and product launches.
• Work closely with the marketing team to create product-related content, including brochures, presentations, case studies, and website content.
• Support demand-generation activities by ensuring product messaging aligns with target customer needs..
Sales Enablement & Internal Communication
• Collaborate with sales teams to understand market feedback and customer requirements.
• Develop sales enablement materials, including product presentations, competitive positioning guides, and pricing tools.
• Deliver internal product and competitive training sessions for sales and marketing teams.
Performance Tracking & Budget Support
• Track and analyze product-related marketing performance indicators, including campaign effectiveness, pipeline contribution, and revenue trends.
• Support marketing budget planning and monitor spend related to product marketing activities.
• Report insights and recommendations to marketing management.
• Perform other duties related to the position as assigned.
• Comply with all applicable health, safety, and environmental policies and procedures, and report any unsafe conditions or incidents.
What we require
- Minimum 5 years of experience in product marketing, preferably in B2B technology, manufacturing, or security solutions.
- Experience working within cross-functional teams (marketing, sales, product management, engineering)
- Bachelor’s degree in Marketing, Business Administration, Engineering, or a related field.
- Additional certifications in product marketing, digital marketing, or strategic pricing are a plus
- Strong knowledge of product marketing methodologies, market research, and competitor intelligence.
- Experience in pricing strategy, gross profit analysis, and product profitability.
- Proficiency in Microsoft Office (Excel, PowerPoint, Word).
- Familiarity with CRM, marketing automation, or analytics tools is a plus.
- Ability to translate technical product features into customer-focused messaging
What we offer
- Best opportunities in a globally operating company valuing diversity, inclusion, sustainability and mutual trust
- Attractive remuneration package
- 25 days paid annual leave
- Additional health insurance
- 102.26 EUR food vouchers
- Public transportation card
- Multisport card
- Free lunch at the office
- Employee referral program
- Training and mentorship programs
- 24/7 access to over 15,000 LinkedIn Learning courses to assist in your professional development and to expand on your individual interests
Who we are
We are at the heart of every place that matters. From automatic doors to cloud-based access management – as a leading global provider in the access solutions market for schools, banks, airports, hospitals, hotels, and many more, we enable seamless movement within secure, safe, and sustainable places. With over 160 years of experience and a focus on excellence and innovation, we offer exciting opportunities to grow in an environment where you can make a real impact. At dormakaba, you are encouraged to take initiative, develop your skills, and build your career alongside 16,000 experts worldwide who are setting industry standards every day.
Work in a place where you matter – apply now!
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