Product Marketing Manager

Position Overview

The Product Marketing Manager plays a key role in shaping how our access solutions are positioned, launched, and differentiated in the market. Acting as the link between market needs, product positioning, and commercial success, the role is responsible for defining compelling value propositions, supporting growth strategies, and ensuring our solutions resonate with customers and partners. Working closely with our Sales teams, the Product Marketing Manager leverages market insights, customer understanding, and competitive intelligence to drive product adoption and business growth across the region.

What you will do

• Define product positioning, value propositions, and messaging for our access solutions portfolio.
• Ensure alignment and consistency of messaging across marketing campaigns, sales materials, and digital channels.
• Monitor market trends, customer needs, competitor activity, and industry developments to identify growth opportunities.
• Support pricing strategies through market analysis, competitive benchmarking, and commercial insights.
• Collaborate with sales teams to understand market feedback and customer requirements.
• Create sales enablement materials and provide product and market intelligence to the sales teams.
• Contribute to marketing campaigns, product content, and customer-facing communications.
• Track product marketing performance and provide recommendations to strengthen market impact and business growth.

What we require

• 3+ years of experience in Product Marketing, Product Management, Go-to-Market, Marketing Strategy, or a similar commercial role within access control, building technologies, security, smart buildings, construction technology, building automation, industrial technology, IoT, or other technical B2B industries.
• Proven ability to develop product positioning, value propositions, and go-to-market strategies.
• Strong understanding of market research, customer insights, competitor intelligence, and product marketing methodologies.
• Experience working in cross-functional environments
• Ability to translate technical product features into compelling customer-focused messaging.
• Strong analytical, communication, presentation, and stakeholder management skills.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word).
• Good command of English

What we offer

• Best opportunities in a globally operating company valuing diversity, inclusion, sustainability and mutual trust 
• Attractive remuneration package 
• Company car
• 25 days paid annual leave 
• Additional health insurance 
• 102.26 EUR food vouchers 
• Public transportation card 
• Multisport card 
• Free lunch at the office 
• Employee referral program 
• Training and mentorship programs 
• 24/7 access to over 15,000 LinkedIn Learning courses to assist in your professional development and to expand on your individual interests

Who we are

We are at the heart of every place that matters. From automatic doors to cloud-based access management – as a leading global provider in the access solutions market for schools, banks, airports, hospitals, hotels, and many more, we enable seamless movement within secure, safe, and sustainable places. With over 160 years of experience and a focus on excellence and innovation, we offer exciting opportunities to grow in an environment where you can make a real impact. At dormakaba, you are encouraged to take initiative, develop your skills, and build your career alongside 16,000 experts worldwide who are setting industry standards every day.

Work in a place where you matter – apply now!