Growth Marketing Manager, Web & Search
At a glance
Mid-level Growth Marketing role at Decagon. San Francisco · full-time · $160,000–$200,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Run the website roadmap, publishing pages, localization work, and ongoing updates through a faster workflow
- Set and deliver SEO and AEO plans across traditional search and AI tools such as ChatGPT and Perplexity
- Use programmatic content methods to expand search coverage beyond one manually built page at a time
- Coordinate a content contractor and internal partners to keep production moving
- Maintain privacy, cookie-consent, and other site updates needed for international expansion
What you bring
- Hands-on ownership of a company website, including page launches and CMS-based changes
- Working knowledge of Webflow plus enough HTML, CSS, scripting, or web development to ship independently
- Ability to plan and execute SEO and AEO while measuring impact with GA4, Search Console, and Ahrefs
- Experience using data to connect search work with pipeline rather than traffic alone
- Comfort directing contractors and collaborating with an internal team
Who this fits
You’ll suit a hands-on growth marketer who can own both website operations and search strategy. This is an in-office role in San Francisco, with responsibilities spanning execution, analytics, localization, and contractor coordination. The role also fits someone comfortable with AI-driven search and programmatic approaches to content.
From the employer
About Decagon
Decagon is the leading conversational AI platform empowering every brand to deliver concierge customer experiences.
Our technology enables industry-defining enterprises like Avis Budget Group, Block’s Cash App and Square, Chime, Oura Health, and Hunter Douglas to deploy AI agents that power personalized, deeply satisfying interactions across voice, chat, email, SMS, and every other channel.
We’re building a future where customer experiences are being redefined from support tickets and hold music to faster resolutions, richer conversations, and deeper relationships. We’re proud to be backed by world-class investors who share that vision, including a16z, Accel, Bain Capital Ventures, Coatue, and Index Ventures, along with many others.
We’re an in-office company, driven by a shared commitment to excellence and velocity. Our values — Just Get It Done, Invent What Customers Want, Winner’s Mindset, and The Polymath Principle — shape how we work and grow as a team.
About the Role
We're looking for a Growth Marketing Manager to own the day-to-day of our website and drive our SEO and AEO strategy. You'll be the person who actually ships what's on the roadmap, new pages, localization work, ongoing site changes, while also owning how we show up in traditional and AI-driven search, from strategy through execution.
In this role, you will
Run website execution day-to-day, and build the systems to move faster: Project manage and execute against the website roadmap, launching new pages, making ongoing site changes, while also building or improving the workflows and tooling that let publishing move faster, removing manual bottlenecks wherever possible.
Own and execute SEO and AEO strategy: Set the strategy for how Decagon shows up in both traditional search and AI-driven search surfaces (ChatGPT, Perplexity, and similar), including exploring programmatic approaches to scale beyond manual content production, and do the hands-on work to make it happen, not just goals and measurement, but the actual execution. This includes managing a content contractor and working with our internal team to keep production moving.
Help make our site scalable as we expand internationally: Own website localization work as we grow into new markets, and keep things like cookie consent and privacy policy updated, etc., as part of building a site that can support that growth.
Your background looks something like this
Experience owning a company website day-to-day. Comfortable in a CMS (we use Webflow), able to ship pages and changes without needing an engineer for every task.
Ideally has some technical experience: comfortability with HTML/CSS, scripting, or web dev experience, etc.
Real SEO and AEO expertise. You can set strategy and execute it yourself, and you're tracking how AI-driven search is changing the discipline.
Comfortable with or curious about programmatic approaches to scaling content and search presence, rather than treating growth as one page at a time.
Fluent with SEO/AEO tooling: GA4, Search Console, Ahrefs, and comfortable pulling and interpreting your own data.
Analytical: you set goals, measure against them, and know how to tell whether SEO/AEO work is actually driving pipeline, not just traffic.
Comfortable managing outside help (contractors/freelancers) as well as working closely with an internal team.
Even better if you have
Experience with website localization or multi-market SEO (hreflang, localized content strategy).
Experience building or working with programmatic SEO/content systems.
Familiarity with tools like Clay, Unify, or similar automation platforms.
Experience working alongside a more senior technical growth lead or growth engineering function.
Compensation
$160,000 - $200,000 + Equity
Benefits
We proudly offer the following benefits for our full-time employees:
Medical, Dental, and Vision benefits for you and your family
Life Insurance and Disability Benefits
Retirement Plan (e.g., 401K, pension)
Parental Leave
Fertility and family building benefits through Carrot
Monthly stipend to support your wellness, lifestyle, and work-life balance
Daily lunches and snacks in the office to keep you at your best
Take what you need vacation policy (subject to local requirements; UK employees receive 25 days of statutory leave)
These benefits are described in more detail in Decagon’s policies, may vary by location, and can change at any time according to applicable compensation and benefits plans.
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