Growth Marketing Manager, Web & Search
At a glance
Manager-level Growth Marketing role at Decagon. San Francisco · full-time · $160,000–$200,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Run the website roadmap, publish new pages and updates, and improve workflows so content can ship with less manual effort
- Set and carry out SEO and AEO plans across traditional and AI-powered search, including testing programmatic ways to expand reach
- Coordinate content production with an internal team and a contractor, then track whether search work contributes to pipeline
- Lead website localization as the business enters new markets, and keep cookie consent and privacy policy content current
What you bring
- You have owned a company website day to day and can publish through a CMS without relying on an engineer for every change
- You can develop and execute SEO and AEO plans, and understand how AI-based search is changing the work
- You can use GA4, Search Console and Ahrefs to interpret performance, set goals and assess pipeline impact
- You have managed contractors or freelancers and partnered with an internal team
Who this fits
This manager role suits someone who wants hands-on ownership of both website execution and search strategy. The position is in-office in San Francisco. Pay is $160,000 to $200,000 per year, plus equity.
From the employer
About Decagon
Decagon is the leading conversational AI platform empowering every brand to deliver concierge customer experiences.
Our technology enables industry-defining enterprises like Avis Budget Group, Block’s Cash App and Square, Chime, Oura Health, and Hunter Douglas to deploy AI agents that power personalized, deeply satisfying interactions across voice, chat, email, SMS, and every other channel.
We’re building a future where customer experiences are being redefined from support tickets and hold music to faster resolutions, richer conversations, and deeper relationships. We’re proud to be backed by world-class investors who share that vision, including a16z, Accel, Bain Capital Ventures, Coatue, and Index Ventures, along with many others.
We’re an in-office company, driven by a shared commitment to excellence and velocity. Our values — Just Get It Done, Invent What Customers Want, Winner’s Mindset, and The Polymath Principle — shape how we work and grow as a team.
About the Role
We're looking for a Growth Marketing Manager to own the day-to-day of our website and drive our SEO and AEO strategy. You'll be the person who actually ships what's on the roadmap, new pages, localization work, ongoing site changes, while also owning how we show up in traditional and AI-driven search, from strategy through execution.
In this role, you will
Run website execution day-to-day, and build the systems to move faster: Project manage and execute against the website roadmap, launching new pages, making ongoing site changes, while also building or improving the workflows and tooling that let publishing move faster, removing manual bottlenecks wherever possible.
Own and execute SEO and AEO strategy: Set the strategy for how Decagon shows up in both traditional search and AI-driven search surfaces (ChatGPT, Perplexity, and similar), including exploring programmatic approaches to scale beyond manual content production, and do the hands-on work to make it happen, not just goals and measurement, but the actual execution. This includes managing a content contractor and working with our internal team to keep production moving.
Help make our site scalable as we expand internationally: Own website localization work as we grow into new markets, and keep things like cookie consent and privacy policy updated, etc., as part of building a site that can support that growth.
Your background looks something like this
Experience owning a company website day-to-day. Comfortable in a CMS (we use Webflow), able to ship pages and changes without needing an engineer for every task.
Ideally has some technical experience: comfortability with HTML/CSS, scripting, or web dev experience, etc.
Real SEO and AEO expertise. You can set strategy and execute it yourself, and you're tracking how AI-driven search is changing the discipline.
Comfortable with or curious about programmatic approaches to scaling content and search presence, rather than treating growth as one page at a time.
Fluent with SEO/AEO tooling: GA4, Search Console, Ahrefs, and comfortable pulling and interpreting your own data.
Analytical: you set goals, measure against them, and know how to tell whether SEO/AEO work is actually driving pipeline, not just traffic.
Comfortable managing outside help (contractors/freelancers) as well as working closely with an internal team.
Even better if you have
Experience with website localization or multi-market SEO (hreflang, localized content strategy).
Experience building or working with programmatic SEO/content systems.
Familiarity with tools like Clay, Unify, or similar automation platforms.
Experience working alongside a more senior technical growth lead or growth engineering function.
Compensation
$160,000 - $200,000 + Equity
Benefits
We proudly offer the following benefits for our full-time employees:
Medical, Dental, and Vision benefits for you and your family
Life Insurance and Disability Benefits
Retirement Plan (e.g., 401K, pension)
Parental Leave
Fertility and family building benefits through Carrot
Monthly stipend to support your wellness, lifestyle, and work-life balance
Daily lunches and snacks in the office to keep you at your best
Take what you need vacation policy (subject to local requirements; UK employees receive 25 days of statutory leave)
Decagon offers a competitive benefits package that varies by country and complements local statutory benefits. Details for this location will be provided during the recruitment process.
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