GLOBAL CUSTOMER LIFECYCLE & LEAD GENERATION SPECIALIST (M/W/D)

Global Customer Lifecycle & Lead Generation Specialist (m/w/d)

Location / Area: Tübingen, Strategy & Business Development/ CMC

Contract type: Full-time; limited to 12 months

Start date: as soon as possible

Lead the development and continuous improvement of CHT’s global customer journey, digital marketing, and lead generation framework. Drive cross-functional alignment, customer journey governance, performance measurement, and digital customer engagement while enabling regional teams, optimizing marketing technologies, and increasing lead generation and customer growth.

YOUR TASKS:

• Establish Global Customer Journey Governance and Ownership
• Develop and Maintain the Global Customer Journey Roadmap
• Define Customer Journey Metrics, Reporting, and Visibility
• Drive Customer Journey Adoption and Change Management
• Lead Cross-Functional Customer Journey Transformation and Continuous Improvement
• Develop and Optimize the Digital Marketing Customer Journey, identifying key customer needs, digital touchpoints, content requirements, conversion opportunities and lead generation moments.
• Develop and Continuously Improve the Global Marketing Lead Generation Framework, including persona-based targeting, segmentation, lead generation strategies, Marketing qualification principles and standardized Marketing-to-Sales handover processes.
• Design, execute and optimize manage global lead generation programs, connecting business priorities with campaigns, content, digital channels, Marketing nurturing, landing pages, CTAs, forms and other conversion mechanisms.
• Ensure the quality of Marketing-generated data and promote the effective and compliant use of Marketing Automation and relevant digital marketing solutions across regions and business divisions – including the use of AI.
• Advise and train regional teams on Marketing lead management, campaign tracking, performance reporting and effective digital activation of new and existing customers.

YOUR PROFILE:

• You have in-depth experience in customer lifecycle management, CRM or lead management in an international environment
• You will combine strategic thinking with strong implementation skills and develop complex requirements into scalable processes
• You work confidently with CRM, marketing automation and reporting solutions and use data specifically for decisions and optimizations
• They understand end-to-end funnel processes and how to effectively integrate lead generation, customer retention and account growth
• You will confidently manage cross-departmental cooperation and convey standards and best practices in consulting and training in a way that is appropriate for the target group
• You are characterized by a structured, analytical and independent way of working

OUR OFFER

• Use freedom – thanks to flexible working time models and mobile working
• Strengthen individuality – thanks to a wide range of training opportunities, e.g. training, junior staff development, leadership programs and e-learning
• Experience security – with an attractive collectively agreed salary, at least 30 days of vacation, Christmas bonus, vacation bonus and other collective bargaining components
• Experience appreciation – through individual feedback meetings as well as company events, such as anniversary celebrations, summer parties and Christmas parties
• Receive care – through extensive social benefits such as supplementary long-term care insurance, retirement provision, occupational disability insurance and supplementary health insurance
• Facilitating mobility – through good transport connections, free parking spaces and JobRad

SAY YES TO CHT

Would you like to shape change in an internationally active company and ensure change? Then please send us your application documents exclusively via our application system.

If you have any questions, please feel free to contact me.

Your HR contact:

Sarah Hofmann
Sarah.hofmann@cht.com