Business Development Representative - SMB

• Business Development Representative - SMB

About Us:

We're not just another SaaS company. We're chiropractors and software veterans who got tired of watching practices struggle with clunky, outdated systems. So we built something better.

ChiroHD is the cloud-based practice management platform that actually gets chiropractic. Scheduling, EHR, billing, patient communication - everything a modern practice needs, built specifically for how chiropractors actually work. No more trying to force-fit horizontal software into your vertical world. We've cracked the code on product-market fit - prepped, proven, and ready for scale!

Role Overview:

As a BDR, you'll own outbound and inbound outreach, qualify leads, run sharp discovery conversations, and book high-quality demos by uncovering real operational pain and urgency, not pitching features. The ideal candidate is confident on the phone, commercially curious, coachable, and accountable, with the ability to think critically, ask hard questions, and clearly articulate business impact. Success is measured by demo quality, pipeline contribution, and rewards the rep for excelling.

You will partner across the organization with maniacally focused people who are eager to disrupt, learn, have fun, and build a platform that makes an incredible impact for its operators. We move fast, hold each other accountable, and operate like business owners, not just salespeople.

This is a high-growth environment where ownership matters. You'll have access to strong leadership, coaching, tools, and proven playbooks — but success here requires personal accountability for your pipeline, process, and outcomes. You'll prospect, build pipeline, run your business, and be fully supported to sharpen your craft and scale your earning potential. If you want to sharpen your commercial skill set, contribute to a winning culture, and grow inside an organization that rewards execution - this is for you!

Why This Role:

We’ve proven the product-market fit, and our inbound engine is humming. Now we are aggressively scaling outbound as a core growth motion—and you will help build the playbook as we go.

You will have direct access to leadership, strong coaching, modern AI sales tooling, and clear progression paths. Success here isn't measured by vanity activity metrics; it’s measured by demo quality, pipeline contribution, and revenue impact—and our comp plan rewards reps who execute.

What You'll Do:

• Multi-Channel Prospecting: Prospect and engage chiropractic practice owners, operators, and office managers through outbound calls, email, and LinkedIn
• Rigorous Lead Qualification: Qualify inbound and outbound leads against ChiroHD's ICP (practice size, visit volume, growth plans, current software, etc)
• Consultative Discovery: Lead first-touch discovery conversations to uncover operational pain, inefficiencies, and growth constraints
• Business-Case Creation: Create urgency by tying prospect challenges to business impact (time, revenue, staff efficiency, scalability)
• High-Intent Handoffs: Schedule high-quality demos with clear context, defined success criteria, and confirmed stakeholder involvement
• Disciplined CRM Hygiene: Maintain accurate and disciplined CRM hygiene in HubSpot (activities, fields, notes, stage progression)
• Continuous Iteration: Continuously refine messaging based on call feedback, win/loss insights, and coaching
• Playbook Scaling: Contribute to a high-accountability sales culture and help codify outbound best practices as the team grows.

Who You Are:

• Proven Outbound Operator: You have 1-3 years of BDR/SDR experience (B2B SaaS preferred; healthcare or vertical SaaS is a plus) with a track record of hitting meeting and pipeline targets.
• Discovery-Driven Communicator: You are confident on the phone and comfortable leading peer-level conversations with business owners and operators—knowing when to listen, when to push, and how to earn trust.
• Value & Outcome Seller: You know how to sell business impact (efficiency, growth, revenue) rather than rattling off a list of software features.
• Extreme Ownership: You take personal accountability for your pipeline, process, and outcomes rather than waiting to be micro-managed.
• Coachable & Competitive: You seek out feedback, apply coaching immediately, and are internally driven to outperform your goals.
• CRM & Tech Fluent: You are comfortable living in HubSpot and leveraging modern sales tools to research accounts, document context, and move fast.

Nice-to-Have:

• Prior experience selling to SMB business owners, multi-location operators, or healthcare/medical practices.
• Hands-on familiarity with HubSpot CRM and modern sales engagement or AI prospecting tools.
• Experience helping build or refine outbound sequences in a scaling, high-growth startup environment.

Probably Not a Fit (Disqualifiers):

• Script Readers: Reps who rely on rigid pitches and feature-dumping instead of active listening and genuine curiosity.
• Activity-Only Check-the-Boxers: People who hide behind dial counts or email volume without caring whether those activities turn into real, qualified pipeline.
• Lone Wolves: Individuals who resist coaching, skip CRM documentation, or treat AE handoffs as "throwing leads over the wall."
• Comfort-Zone Seekers: Anyone looking for a slow-paced environment with fully baked, unchanging playbooks rather than a high-accountability team scaling fast.

Why ChiroHD?

Impact & Growth:

• Vertical SaaS category leader in a wide market.
• PE-backed with $26M in growth capital to scale aggressively.
• Established product-market fit; scaling outbound-led growth engine now.
• High-caliber sales culture focused on coaching, commercial excellence, and real career growth.
• Direct leadership access, no bureaucracy, high visibility.

Culture & Values:

• Customer-obsessed team that puts patient care at the center of everything we do
• Low-ego, builder-first environment where the best ideas win
• High-accountability culture with emphasis on ownership and results
• Commitment to work-life balance and professional development

Compensation & Benefits:

• Competitive salary
• Comprehensive health, dental, and vision insurance
• Flexible PTO and remote-first culture

Equal Employment Opportunist

ChiroHD is an equal opportunity employer committed to diversity and inclusion. We welcome applications from all qualified candidates regardless of race, gender, religion, sexual orientation, or disability status.