Senior Performance Marketing Specialist (Paid Social)

Castlery Open · verified Aug 17, 2026

Singapore, Central, Singapore Senior Performance Marketing

Senior Performance Marketing role at Castlery. Singapore, Central, Singapore.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Run performance marketing across Google, Meta, Pinterest, Bing and retargeting partners
Manage budgets across Castlery’s markets to improve acquisition efficiency and revenue
Use campaign and market data to find opportunities and improve ROI and business metrics
Lead tests involving audiences, creative, landing pages and channel approaches
Work with internal teams and platform partners while supporting junior teammates

What you bring

At least five years in performance marketing, growth marketing or paid media
A track record of handling meaningful budgets and producing measurable business results
Strong analysis skills with Google Analytics and Tableau, Power BI or Looker Studio experience
The ability to run several priorities independently and take projects through to completion
Clear communication, effective stakeholder management and a proactive approach to improving performance

Who this fits

You’ll thrive if you’re an analytical, proactive performance marketer who can work independently, manage competing priorities and improve campaigns through testing. The listing identifies Singapore as the location and says you’ll work across Castlery’s markets, but it gives no further travel, timezone or visa details.

From the employer

We’re rethinking homes for how people really live, and we’re looking for a Senior Performance Marketing Specialist to join our Country Marketing team to help shape the future of living—one thoughtful detail at a time.

In this role, you will own and optimise end-to-end Paid Social campaigns to drive ROAS, revenue, and business growth, while leveraging platform solutions and delivering successful Joint Business Plans (JBPs) with key external partners.

What you'll be doing:

Own performance marketing across key paid channels including Google, Meta, Pinterest, Bing and retargeting partners.
Manage and optimise marketing budgets across Castlery's markets to drive efficient customer acquisition and revenue growth.
Monitor channel performance, identify opportunities, and implement initiatives to improve key business metrics and ROI.
Analyse campaign and market data to generate actionable insights and recommendations.
Partner with cross-functional teams including Creative, Brand, Campaigns, Category and Demand Planning to deliver business outcomes.
Lead testing and experimentation initiatives across audiences, creatives, landing pages and channel strategies.
Build strong relationships with platform partners and stay ahead of industry trends and best practices.
Support and mentor junior team members where required.

What you need to succeed:

5+ years of experience in Performance Marketing, Growth Marketing or Paid Media.
Proven experience managing meaningful budgets and delivering measurable business results.
Strong analytical skills with experience using Google Analytics and reporting tools such as Tableau, Power BI or Looker Studio.
Ability to work independently, manage multiple priorities and drive projects to completion.
Strong communication and stakeholder management skills.
Curious, proactive and continuously looking for ways to improve performance.

Built for Real Life, Designed for What’s Next At Castlery, we’ve spent over a decade building a brand people love by designing furniture for real life — durable, beautiful, and made to keep up with change. Now, we’re focused on what’s next: scaling with care, crafting better experiences, and growing a team that’s as intentional as our design philosophy. If you believe that good homes create good lives, come build with us.