Product Marketing Manager

Apply by:

We're on the lookout for energetic, self-motivated individuals who share our passion for service in the banking industry. To be part of the journey, follow the steps below:

1. To see what this job is about and complete a short assessment, please click here!

2. Once you have completed the above finalize your application by clicking apply below

Make marketing that means business

We don't need a brand dreamer. We need someone who thinks like a business partner and executes like a marketer.
This role sits inside our credit portfolio covering Credit Card, Term Loan and Access Facility products. You'll get close to the business, understand what's driving it, spot the gaps, and turn that knowledge into marketing that moves people.
It's hands-on, fast paced and built for someone who's as comfortable challenging a brief as they are writing one.

What you'll do

• Translate business-unit requirements into integrated marketing plans
• Work directly with our internal creative and delivery teams to get campaigns out the door
• Embed yourself with the product team and operate as a true business partner
• Challenge requests when the real problem is a product or client experience issue not a marketing one
• Develop business cases, identify marketing gaps and motivate for budget where it's needed
• Manage projects end-to-end from brief to delivery without relying on external agencies to do it for you

What you bring

• 5–7 years in marketing, with a track record of managing complex, cross-functional projects
• Comfort with ambiguity you figure things out and move forward
• Experience in financial services or credit is advantageous; a background in FMCG or retail transfers well

Qualifications
• Minimum: Honours Degree (postgraduate in any relevant field)
• Preferred: Master's Degree

Knowledge
• How marketing drives business growth not just awareness
• Integrated marketing across multiple channels
• Campaign management from planning through to performance tracking
• Business levers, client journeys and how operational realities shape marketing decisions
Skills
• Strong stakeholder engagement: you can hold your own in a room with senior leaders
• Project management: you own it, track it and deliver it
• Analytical thinking: you use data to make decisions, not just to report them
• Clear communication: written and verbal

What to expect

This role has no direct reports. You'll focus entirely on your product portfolio and the outcomes it delivers. Interns and coordinators will support you on admin and reporting, but the thinking, the planning and the delivery are yours.

You'll report into the Head of Marketing (Credit Portfolio) and work closely with a collaborative team based primarily in Stellenbosch. We work 3 days in the office because the work we do together is better when we do it face-to-face.

We'd consider relocating a Johannesburg-based candidate in line with our HR relocation policy.

Who this is NOT for

• Pure brand marketers who prefer to stay at the strategy level
• Candidates who want to brief an agency and wait for results
• Anyone uncomfortable getting into the detail of a product, a system or a client journey

What's in it for you

Real ownership, not just responsibility: You'll own a product portfolio not just a brief. From business case to campaign delivery, the thinking and the doing are yours. That's rare in a marketing role at this level.

A seat at the table: You won't sit in a marketing silo waiting for the business to brief you. You'll work alongside product and operations teams, shape decisions early and challenge thinking when it matters. That's the kind of influence most marketers spend years trying to get.

A culture that doesn't do corporate: We don't wear suits. We're passionate people who value humility, informality and entrepreneurial spirit and we expect our team to speak their minds. If you've worked somewhere where every idea needs five approvals, this will feel different.

Grow, and keep growing: We believe in investing in our people's growth and development, we proactively encourage continuous learning. We have a high internal promotion rate: if you're a self-starter who takes initiative, the opportunities are endless.

Work that connects to something bigger: Our clients are the reason we do what we do. The credit products you'll market help real people manage real money. Every campaign you run has a direct line to someone's financial wellbeing.

Benefits that back you up: We offer a variety of benefits and the tools, team and environment to do your best work.

Conditions of Employment

• Clear criminal and credit record

Capitec is committed to diversity and, where feasible, all appointments will support the achievement of our employment equity goals.