Social Media Manager
At a glance
Manager-level Social Media role at Bobyard. San Francisco · full-time · $115,000–$135,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Build Bobyard’s presence across LinkedIn, TikTok, Instagram, YouTube Shorts and X, setting the approach from scratch
- Develop video ideas, host regularly on camera, and write hooks, scripts and captions for contractors and builders
- Keep publishing on schedule by planning the calendar, posting consistently and responding to comments and direct messages
- Work with brand and copy on concepts, then brief the video editor to produce shoots
- Track engagement and top-of-funnel results, explain changes and adjust the content based on what performs
What you bring
- Three to five years managing social for a brand or your own channel, with a portfolio and results you can verify
- You’re genuinely comfortable appearing on camera, a central part of this role
- You’ve grown organic engagement and top-of-funnel results, rather than only publishing posts
- You understand short-form video hooks, retention and payoff across TikTok, Reels and Shorts, and can write natural-sounding copy
Who this fits
This suits a hands-on social marketer who can originate ideas, host content and run channels consistently. You’ll be the first dedicated social hire, with a video editor handling shoots and edits. The role is full-time and on-site in San Francisco.
From the employer
About Bobyard
Construction is a trillion dollar industry running on manual work. Contractors still measure and count materials off drawings by hand — it takes forever. Bobyard uses AI to automate takeoffs and estimates, making bids 10x faster. We're Series A, backed by 8VC, Primary, and Pear, and we're growing uncomfortably fast.
About the role
This is our first dedicated social hire, and you'll own all of it. Bobyard has a great product and a story almost nobody in construction has heard yet. Your job is to change that — build our social presence from the ground up, be the face and voice of the brand on camera, and turn a category people think is boring into content they actually stop for. You'll set the playbook, not inherit one. You'll ideate; our video editor shoots and edits, so you can focus on ideas, hosting, and growth.
What you'll do
Own Bobyard's social channels end-to-end — LinkedIn, TikTok, Instagram, YouTube Shorts, and X
Come up with video concepts and appear on camera regularly — you're the talent
Write hooks, scripts, and captions that get contractors and builders to stop scrolling
Run the day-to-day: plan the calendar, schedule and publish, and keep a consistent cadence
Manage the community — reply to comments and DMs and be Bobyard's voice in the wild
Grow engagement and top-of-funnel numbers, and know why they moved
Partner with brand and copy on ideas, and hand shoots to our video editor to produce
Jump on trends and cultural moments fast — with taste that fits a premium product
Report on what's working, double down, and kill what isn't
What we're looking for
3–5 years running social for a brand (or yourself), with a portfolio and real numbers you can prove were yours
Genuine comfort on camera — this is a core part of the job
A track record of organic growth: you know how to move engagement and TOFU, not just post
Sharp instincts for short-form video — hook, retention, payoff — across TikTok, Reels, and Shorts
Consistency and community chops: you keep channels alive daily and engage like a human, not a brand account
Strong writing: captions and copy that sound like a person
Self-starting and operationally reliable — you take a goal and run, and you show up every day
Nice to have
A point of view on B2B and LinkedIn video
Experience making a technical or "unsexy" product interesting
Comfortable grabbing quick iPhone content yourself when the moment calls for it
Your own channel with real traction
What we offer
$115K–$135K base + meaningful early-stage equity
The entire social brand of a fast-growing company to own and define
A dedicated video editor so you can focus on ideas and growth
A team that moves fast, takes full ownership, and keeps a healthy sense of humor
On-site in SF (101 2nd Street) — we build together, and on-camera work happens here
Come build with us!
Social Media work from LinkedIn, X, Reddit and Upwork, in one list.
Each morning you get everything that fits, strongest first.
Social Media$110k+
Find me workBy the team behind growthroles.