Creative Brand Strategist
At a glance
Mid-level Brand Marketing role at Bjak. Petaling Jaya · full-time.
Pay not stated Brand Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Shape brand messaging and positioning across markets, then keep it consistent across channels and campaign materials
- Develop campaign ideas and run integrated launches aimed at awareness, engagement and lead generation
- Guide storytelling across social media, newsletters and community channels, while encouraging participation and advocacy
- Work with designers, creators and partners to build campaign assets and turn loyal users into brand advocates
- Review campaign results and audience data to inform future brand decisions and creative work
What you bring
- Three to five years in brand or creative strategy, digital marketing, or a related discipline
- A strong grasp of branding, content creation, social media and community engagement
- You can turn business objectives into creative ideas and joined-up brand plans
- Strong English communication, with solid storytelling and strategic judgment
Who this fits
This mid-level role suits someone who can pair brand planning with hands-on campaign and content work. You’ll work from the Malaysia office at least three days each week, with English as the main language across global teams.
From the employer
About BJAK
The original mission of BJAK is we believe people deserve smarter ways to plan, save and grow their money. This is the origin of our name.
Started in 2019, we built the first mobile-first, insurance platform, enabling insurance to be accessible online by millions in the region. Today, its the leading insurance platform in Southeast Asia.
Today, we are expanding ways to help people in the region — this includes spending, saving, investing, exchanging, travelling, and more. Our mission is help people get more from their money every day.
We have teams working around the world, with over 20 nationalities from our offices and remotely, who truly enjoys their work. We are looking for the most talented and driven people we can find. We are looking for people who work for their passion, not counting hours. Who loves building great next-generation products, not status quo. Who cares about redefining how everyone around us can get the best financial applications, not for an exclusive few.
If you're this person, we'd love to talk to you.
The Role
We are seeking a Creative Brand Strategist to shape brand direction, elevate storytelling, and drive high-impact marketing initiatives that reinforce Bjak’s positioning across ASEAN. This role blends strategic brand thinking with hands-on creative execution across campaigns, content, and community-building initiatives.
You will be responsible for developing compelling brand narratives, designing integrated marketing strategies, and ensuring consistent, memorable brand presence across all channels.
What You'll Do
1. Brand Strategy & Creative Direction
- Define and evolve Bjak’s brand narrative, positioning, and messaging across markets.
- Lead the ideation and development of creative concepts for campaigns that strengthen brand perception and audience engagement.
- Ensure brand consistency across all communication touchpoints, content formats, and marketing activities.
2. Campaign Development & Execution
- Plan and execute integrated brand campaigns to drive awareness, engagement, and lead generation.
- Work closely with designers, content creators, and cross-functional teams to translate brand strategies into high-quality creative assets.
- Monitor campaign performance, analyze results, and provide strategic insights for continuous improvement.
3. Content & Community Engagement
- Oversee content strategy for social media, newsletters, and community channels to ensure impactful storytelling.
- Build and nurture an active online/offline community aligned with Bjak’s mission and brand values.
- Develop initiatives that increase participation, advocacy, and brand loyalty.
- Identify and leverage user-generated content to strengthen brand authenticity.
4. Partnerships & Insights
- Collaborate with influencers, creators, and brand advocates to amplify Bjak’s reach.
- Develop programs that turn loyal users into brand champions and ambassadors.
- Conduct in-depth data analysis to uncover insights that support brand strategy and future campaigns.
Location
This role is based in Malaysia. This is a hybrid role. You are expected to work from our Malaysia office at least 3 days per week.
Language
English is our main working language across global teams. Strong English communication is required.
Interview Process
Our process is designed to move fast:
- Portfolio review
- Online assessment or practical task
- Role-specific interview
- CEO / Final Interview
For strong candidates, we aim to complete the process and make an offer within 1 week from the start of the interview process. Candidates who complete assessments quickly will be prioritized.
Requirements
What We're Looking For
- 3–5 years of experience in brand strategy, creative strategy, digital marketing, or related fields.
- Strong understanding of branding, content development, social media, and community engagement.
- Ability to translate business goals into creative concepts and integrated brand strategies.
- Familiarity with content management systems, community platforms, and analytics tools.
- Excellent communication, storytelling, and strategic thinking skills.
- Proven ability to manage multiple projects with strong attention to detail.
- Highly proactive, adaptable, and comfortable working in a fast-paced, high-growth environment.
Benefits
- Competitive salary and opportunity to grow into a creative leadership role.
- Ownership of high-impact visuals seen by millions of users.
- A fast-moving team that values clear thinking, smart design, and execution.
- A company where creativity and experimentation are encouraged.
- Hybrid working system
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