growthroles

Manager, Sales & New Business Development, Industrial Formulators(007617)

BASF basf.com Open · verified Oct 22, 2026
Shanghai Manager Business Development

At a glance

Manager-level Business Development role at BASF. Shanghai.

Pay not stated Business Development salary

RoleBusiness Development
SeniorityManager
LocationShanghai
Role brief

growthroles summary, based on the employer's posting.

What you'll do

  • Own sales across your assigned industrial scope, managing accounts, orders, delivery and payments against sales and profit goals
  • Find new applications and customer opportunities in China, then coordinate launches and track projects through direct and indirect channels
  • Build account plans, pricing proposals and forecasts, using customer data and market signals to guide sales activity
  • Work with marketing, development, supply chain and other teams to resolve customer issues and support reliable delivery
  • Track competition, demand, capacity and pricing, while managing selling costs, payment terms and credit exposure

What you bring

  • A bachelor’s degree in chemistry or a related discipline; a related master’s degree is preferred
  • At least three years of relevant R&D experience and eight years in sales
  • Strong commercial judgment and communication skills

Who this fits

This manager role suits an experienced sales professional who can combine account ownership with new-business development in China. You’ll represent China in a regional new-business community and take sales responsibility for the Golden Island project.

From the employer

We are a leading chemical company, with the best teams developing intelligent solutions for our customers, and for a sustainable future.
We connect and develop people with diverse talents all over the world. For you, this means a variety of ways to progress.
Not only your performance but also your personality matter to us, regardless of gender, age, ethnicity, orientation, and background. At BASF, careers develop from opportunities .


Objectives:
Take the overall sales responsibilities of relevant industry in assigned scope
Collaborate with Development & Innovation, Marketing team to scout new markets, new application and fully fill the new business development pipeline
Manage sales and customers to achieve the sales and profit targets
Implement relevant industry and SBU strategy to support business growth.
Provide input for account plan, pricing proposal and market intelligence
Identify potential customers and set up action plan aim towards new business realization

Main Task:
Safety and compliance
Continuously develop and implement appropriate measures to ensure safety at workplace & during business trips. Develop and implement preventive measures to ensure compliance as defined by company’s Code of Conduct

Key account management
Plan and manage assigned accounts, including direct accounts/dealers/distributors, to meet sales target and ensure account strategies are implemented consistently
Manage existing customers CSP, orders entry, delivery and payments relative daily works. Provide accurate sales forecast, supporting efficient planning of products and services
Initiate the collaboration with other cross functional teams such as marketing, Development & Innovation, PM, SCM to ensure customer satisfaction, e.g. delivery reliability, and achieving business growth.
Consolidate and analyze data on customer needs, including product application, services requirements, buying cycles, delivery schedules, internal regulations, pricing structure, and credibility profiles to help secure business
Maintain customer relationship through regular contact, proposals on sales/marketing/technical solutions to establish long term partnerships
Fast response to customer requests on product info, technical support via coordination with various teams and functions within BASF (technical, customer services, logistic personnel, product management, regulatory affairs, etc.) to solve customer problems/complaints (NCM) and enhance high level of customer satisfaction

New Business development
Drive new business development in China, including scouting new application, implementing new product launches, concepts and ideas with focus in new industries, coordinating with Development & Innovation, Marketing and duplicating success to other segments
Research, identify and develop NBD projects/initiatives to increase sales and profitable growth
Create sales projects, closely monitor on project progress of both direct and indirect channels and follow up regularly with key stakeholders
Represent China in RBU New Business Development Community to align regional new application launch, update local NBD activities
Continuously evaluate new application scouting pipeline to safeguard sustainable growth in China

Golden Island Project
Represent as Sales Responsible for Golden Island project to review market size and trends by industries, identify focus sales areas/portfolio/industries and verify business plan with supporting from each industry sales group and regional marketing
Work with industry sales leaders to develop and launch the sales strategy including focus products and sales forecast, key account and distributor planning.

Market intelligence
Develop and implement measures to continuously track, report and act upon market intelligence such as competitive activities, demand/capacity development, pricing development to ensure BASF’s position as market leader
Establish a database to obtain, update, maintain and evaluate market trends, the application of products/technology and service needs etc. to identify new business opportunities
Establish and capitalize relationships with key stakeholders such as trade association, opinion leaders and partners to ensure BASF’s market position

Cost-to-serve and Working capital
Actively manage Selling cost, e.g. manage business trip with clear target to ensure effectiveness and efficiency
Propose to and implement with team leader for indirect cost management
Collaborate with SCM and other departments to ensure effective business forecast, payment terms, receivables and credit risk management, appropriate use of Inco terms and achieve all working capital targets

Job Requirements:
Education: Bachelor’s degree or equivalent in chemistry or related discipline. Postgraduate education such as Master in related discipline preferred
Working Experience: Minimum 3 years’ related R&D and Minimum 8 years in Salas
Well established business acumen and communication skills.



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