Business Development Manager - App Advertisers
At a glance
Manager-level Business Development role at Baidu USA. Mountain View · $97,000–$150,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- You'll find and win new app advertisers through prospecting, discovery, proposals, negotiation, and closing
- You'll run the full sales process from outbound outreach through signed contracts
- You'll own pipeline health and deliver against quarterly and annual revenue quotas
- You'll turn CPI, ROAS, LTV, and retention goals into DSP solutions
- You'll work with AM, Ops, and Product on onboarding and early campaign results
What you bring
- A bachelor's degree or above and two to five years in quota-carrying digital advertising or ad-tech sales
- A record of finding and closing new business in a hunter-style role
- Knowledge of mobile acquisition, programmatic buying, DSPs, and performance-based pricing
- The ability to independently manage outreach, discovery, pitching, and contract negotiation
- Strong communication, negotiation, and presentation skills in a fast-moving, quota-led setting
Who this fits
You'll fit this role if you're self-directed, resilient, and comfortable owning new-business growth in mobile advertising. You'll work onsite in Mountain View from Monday through Friday. Existing app-advertiser relationships, Mandarin fluency, and experience with global advertisers are stated advantages.
From the employer
Job Title: Business Development Manager - App Advertisers
Job Location: Mountain View, CA
Job Type: Full-Time, Onsite, Monday – Friday
About the Role
We are hiring quota-carrying Business Development Manager to aggressively grow our app advertiser business in overseas markets. This is a hunter-focused role responsible for new logo acquisition, revenue growth, and pipeline ownership, with a strong emphasis on performance-driven app advertising (gaming, social, utility, consumer apps).
Job Responsibilities
- Proactively identify, prospect, and close net-new app advertisers, with a strong focus on mobile user acquisition and performance marketing.
- Own the entire sales cycle from outbound prospecting and discovery to proposal, negotiation, contracting, and deal closure.
- Achieve and exceed quarterly and annual revenue quotas, with primary accountability for new logo acquisition.
- Act as a consultative sales expert, understanding advertiser KPIs such as CPI, ROAS, LTV, and retention, and mapping them to DSP solutions.
- Build and maintain a robust, forecastable sales pipeline, ensuring consistent deal flow.
- Collaborate with internal teams (AM, Ops, Product) to ensure smooth advertiser onboarding and early campaign success.
- Monitor industry trends, advertiser demand, and competitive landscape in mobile advertising, providing actionable market feedback.
- Represent the company at industry events, conferences, and client meetings as needed.
Qualifications
- Bachelor’s degree or higher, with 2-5 years of quota-carrying experience in digital advertising sales, performance marketing, or ad-tech related roles.
- Demonstrated hunter mentality, with a track record of sourcing and closing new business.
- Existing relationships with app advertisers in gaming, social, entertainment, or utility categories are a strong plus.
- Solid understanding of mobile user acquisition ecosystems, including programmatic buying, DSPs, and performance-based pricing models.
- Ability to independently manage cold outreach, discovery calls, solution pitching, and contract negotiation.
- Strong communication, negotiation, and presentation skills.
- Self-driven, resilient, and comfortable in a fast-paced, quota-driven environment.
- Fluency in Chinese Mandarin is a plus; experience working with global advertisers is preferred.
What We Offer
- Competitive base salary plus performance-based commission
- Exposure to global app advertisers and international markets
- High level of ownership and autonomy
- Career growth opportunities within a fast-growing advertising business
Estimated Base Salary Range: $97,000–$150,000 USD
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