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growthroles

Business Development Manager, Durable

Avery Dennison averydennison.com Open
On-site Guangzhou Full-time Manager Business Development

At a glance

Manager-level Business Development role at Avery Dennison. Guangzhou · full-time.

Pay not stated Business Development Manager salary

RoleBusiness Development
SeniorityManager
LocationGuangzhou
WorkplaceOn-site
EmploymentFull-time
PostedNov 10, 2026
Role brief

growthroles summary, based on the employer's posting.

What you'll do

  • Set the durable business development plan for Great China and turn it into segment-level priorities
  • Map market shifts, value chains, competitors and customer groups to shape product value propositions
  • Build a pipeline of opportunities and move new product development through to customer commercialization
  • Connect customer needs with R&D, production, quality and sales to clarify specifications and resolve issues faster
  • Coordinate across business divisions and global teams on regional and international customer development

What you bring

  • A master’s degree plus at least five years of relevant experience, or a bachelor’s degree plus at least seven years
  • Background in segment marketing or business development
  • A record of leading new product development and getting products commercialized with customers or end users
  • Strong customer interaction and cross-functional communication, with written and spoken English

Who this fits

You’ll suit a role combining customer development, market analysis and cross-team coordination. The position is based onsite in Guangzhou and covers business development across Great China, with work alongside regional and global teams.

From the employer

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company. We are Making Possible™ products and solutions that help advance the industries we serve, providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. We design and develop labeling and functional materials, radio-frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and offerings that enhance branded packaging and carry or display information that improves the customer experience. Serving industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2024 were $8.8 billion. Learn more at www.averydennison.com.

AVERY DENNISON IS PROUD TO BE CERTIFIED GREAT PLACE TO WORK IN AUSTRALIA, CHINA, INDIA, INDONESIA, SINGAPORE, THAILAND AND VIETNAM, AND RECOGNIZED AS ONE OF THE BEST COMPANIES TO WORK FOR IN ASIA IN GREATER CHINA AND VIETNAM.

ABOUT YOUR ROLE:

In this position, you will lead the segmental business development within Great China. You will work as the bridge between customer (brand-owners, OEM/ODM, converter, distributor, etc.) and internal team (R&D, production, quality, sales) to speed up the new market scoping, customer needs clarification, opportunity pipeline building, product spec-in / design-in. Improve customer experience and shorten troubleshooting cycles.

YOUR RESPONSIBILITIES WILL INCLUDE:

● Develop and execute overall segmental business strategy for durable business.

● Investigate and summarize market dynamic/trend, value chain, competitor landscape, customer

segmentation. Defines product solution value proposition

● Build the business opportunity pipeline and drive NPD activities to ensure sustainable business growth.

● Close cooperation with cross functional teams including R&D, commercial and other supporting teams to

guarantee the commercialization of new products, as well as end-user satisfaction of.

● Work with other business divisions and global teams for cross-regional and global customer / end-user

business development.

● Master degree with 5+ years’ experience or Bachelor degree with 7+ years’ experience related to segment marketing and/or business development.

● Experience of material solution or PSA application will be a plus

● Familiar with end-user and customer qualification process, certification and industrial standards, understanding of Automobiles, electronics, electrical appliances, power tools, IVD and qualification process will be a plus

● Proven success of leading NPD activities and commercialization at customers / end-users

● Basic knowledge of product management, hands-on experience of product management will be a plus

● Good cross functional/regional communication and customer interaction skill

● Good written and spoken English

AVERY DENNISON IS AN EQUAL EMPLOYMENT OPPORTUNITY PROVIDER. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status.

Opportunity

Business Development work from LinkedIn, X, Reddit and Upwork, in one list.

Each morning you get everything that fits, strongest first.

Business Development

Find me work

By the team behind growthroles.

Find me work
Opportunity

Business Development work from LinkedIn, X, Reddit and Upwork, in one list.

Each morning you get everything that fits, strongest first.

Find me work

By the team behind growthroles.