Business Development Manager, LPM China
At a glance
Mid-level Business Development role at Avery Dennison. Guangzhou · full-time.
Pay not stated
Growth Roles summary, based on the employer's posting.
What you'll do
- Find new growth through emerging markets, untapped brand owners, new applications, and expansion within current accounts
- Take opportunities from first discovery through commercial delivery and final project closeout
- Work with Sales, Product, and Technical Service to respond quickly to changing customer needs
- Advise brand owners on pressure-sensitive label materials, dispensing issues, applications, and sustainability priorities
- Turn market findings into product roadmaps, business pipelines, and longer-term growth opportunities
What you bring
- A bachelor’s degree is required for this role
- You can communicate in basic English for internal documents and systems
- You have a proven record of building and sustaining customer relationships
- At least five years of technical, sales, or business development experience in Home Care and Personal Care is preferred
Who this fits
You’ll suit a customer-facing business development role that combines brand-owner relationships, technical problem solving, market analysis, and cross-functional execution. The position is based onsite in Guangzhou and calls for strategic thinking, relationship building from cold outreach, collaboration across teams, and an action-oriented approach.
From the employer
Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company. We are Making Possible™ products and solutions that help advance the industries we serve, providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste and mitigate loss, advance sustainability, circularity and transparency and better connect brands and consumers. We design and develop labeling and functional materials, radio-frequency identification (RFID) inlays and tags, software applications that connect the physical and digital and offerings that enhance branded packaging and carry or display information that improves the customer experience. Serving industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in nearly 60 countries. Our reported sales in 2025 were $8.9 billion. Learn more at www.averydennison.com.
Avery Dennison Solutions Group Indonesia has business engagement with customers who are exporters of Apparel, Footwear, Home Textiles and Sports goods. The Indonesia manufacturing site of ADID is in BIIE Lippo Cikarang West Java & Candi Industrial Estate Semarang, Central Java, but customer spread is in other parts of the country as well.
AVERY DENNISON IS PROUD TO BE CERTIFIED GREAT PLACE TO WORK IN AUSTRALIA, BANGLADESH, CHINA, INDIA, INDONESIA, MALAYSIA, SINGAPORE, THAILAND AND VIETNAM, AND RECOGNIZED AS ONE OF THE BEST COMPANIES TO WORK FOR IN ASIA IN GREATER CHINA AND VIETNAM.
ABOUT YOUR ROLE:
As the Business Development Manager role, you will drive leading/hi-po brand owners’ (EU: End Users) development pipeline and streamline the value chain to realize the sales by influencing EU decision process, including but not limited to: acting as Pressure Sensitive Label (PSL) material selection consultant, solving dispensing or PSL application problem, providing value added service based on the understanding of EU’s business priority and strategy, sustainability thought leadership.
In addition to that, you will provide business strategy based on research studies and mobilize the sales to work together to realize these business opportunities. Understanding and scoping the value chain ecosystem, new growth segments and new innovations needed in the area will be critical for the role to be successful.
YOUR RESPONSIBILITIES WILL INCLUDE:
New Business Development：
Identify and explore new growth opportunities, including emerging markets, new application segments, untapped brand owners, and incremental potential within existing customers.
Build and manage a robust business opportunity pipeline, taking full ownership from initial discovery through to commercial execution and project closure.
Existing Business Defense & Market Share Retention:
Proactively engage with brand owners to monitor dynamic market and customer needs in real time.
Drive cross-functional collaboration (Sales, Product, and Technical Service teams) to ensure in time response to customer demands.
Deliver tailored solutions based on customer priorities to safeguard and retain our current market share: offering cost-effective alternatives for price-sensitive accounts, and hands-on technical support for service-focused accounts. to safeguard and retain our current market share.
Market Insight & Product Roadmap Strategy:
Capture Market Trends & Insights: Engage deeply with brand owners and the broader value chain to proactively identify emerging industry trends and high-growth opportunities, synthesizing them into actionable market insights.
Influence Product & R&D Strategy: Feed market insights back into internal teams, effectively influencing Product Managers and R&D to co-develop competitive, industry-tailored Product Roadmaps.
Drive Sustainable Growth: Convert strategic insights into business pipelines, creating a continuous growth engine for the company’s medium-to-long-term success.
Bachelor’s degree required.
Basic English communication capability for internal documents or systems.
Proven track record in building and maintaining customer relationships. Strong customer focus and orientation.
5+ years related technical experience or sales/BD experience in Home Care & Personal Care industry is preferred.
It is best to have strategic thinking and market analysis capabilities
Interpersonal skills (especially to build relationships from cold call).
Collaborate across boundaries.
Direct brand owners management (Sales or customer facing related) experience or related industry experience is preferred.
Focus on Customers/Market, open & innovation mindset to propose new ideas and action.
Drive Action and Execution.
AVERY DENNISON IS AN EQUAL EMPLOYMENT OPPORTUNITY PROVIDER. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status.
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