Sales Development Representative
At a glance
Junior Sales Development role at ATS Automation Tooling Systems. Charlotte · no salary stated · we estimate $60,000–$87,500 across the United States.
ATS Automation Tooling Systems has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Reach prospects through targeted email, phone, social channels and content to build awareness and generate leads
- Screen and develop prospects, then hand qualified opportunities to the sales team
- Use customer feedback, industry shifts and competitor activity to adjust outreach plans
- Coordinate campaign work with sales, marketing and product teams, including communications before and after trade shows
- Keep prospect records current, track campaign results and help create sales materials such as brochures and pitch decks
What you bring
- You have experience in SDR- or SDM-related sales, marketing or promotion for B2B technology, ideally automation or food and beverage
- You understand how to find, qualify and develop leads through a sales funnel
- You can interpret performance measures and turn findings into practical campaign changes
- You bring CRM, email marketing and analytics platform skills, plus a record of beating outbound targets
Who this fits
This junior SDR role suits someone focused on prospecting and lead development who can work with sales, marketing and product colleagues. Expect regular product training and travel of ten to twenty percent, including domestic and international trips for training, planning and trade shows.
From the employer
ATS is a $2.2B publicly traded (NYSE & TSX: ATS), industry-leading automation solutions provider to many of the world’s most successful companies. ATS uses its extensive knowledge base and global capabilities in custom automation products and value-added services to address the sophisticated manufacturing automation systems and service needs of multinational customers in life sciences, food & beverage, transportation, consumer products, and energy markets. Founded in 1978, ATS employs over 6,500 people at 60 manufacturing facilities and over 80 offices in North America, Europe, Southeast Asia, and China.
Within the Product and Food Technology (PFT) segment of ATS, what we do matters to our employees, customers, and our shareholders. PFT businesses focus on the food processing equipment industry as well as automation-enabling equipment such as our cutting-edge SuperTrak Conveyance system. Our customers include household brands and leaders in their industries who rely on us to deliver what we promise, on time and on budget.
The SDR role is a key member of the Targeted Growth Team and a catalyst for growth in ATS Products and Food Technology verticals. Entrusted with the execution of effective inbound and outbound marketing and lead generation campaigns, this role is pivotal in amplifying our market presence and forging new business relationships in strategic markets for PFT’s eight businesses across North America and Europe.
Key Responsibilities:
- Inbound & Outbound Lead Generation: Execute compelling outreach campaigns to increase awareness of PFT products through cold and warm outreach using current and effective methods of:
- Targeted email marketing
- Proactive cold-calling campaigns
- Social media outreach, promotions, targeted advertising
- Content creation and distribution
- Lead Generation and Qualification: Qualify, and nurture potential leads through the sales funnel for a streamlined transition to our sales teams.
- Market Analysis: Stay abreast of industry trends, customer insights, and competitor tactics, adapting strategies accordingly.
- Inter-Company Collaboration: Work in tandem with PFT sales, marketing, and product teams to execute campaigns and refine outbound strategies based on feedback and insights gathered during outreach activities.
- Trade Show Engagement: Execute trade show-related communications from pre-event outreach to post-event follow-ups.
- CRM Management: Log, manage, and update lead and prospect information within the company's CRM system(s) to ensure seamless communication and follow-up.
- Performance Analytics: Monitor, analyze, and report on essential KPIs, adjusting campaigns as needed to realize sales and revenue targets.
- Sales Collateral Creation: Collaborate with the marketing team to develop compelling outbound sales materials, such as one-pagers, brochures, and pitch decks tailored to the target audience.
The role will be expected to regularly attend product training for PFT products as well as workshops or seminars to hone outbound sales techniques and stay updated with industry best practices.
Travel: 10-20%, domestic and international (onsite training, strategy planning, and trade shows)
Qualifications:
- Bachelor's degree a plus
- Experience in SDM or SDR-related sales, marketing, and promotion activities within B2B technology, or ideally industrial automation, or food and beverage sectors.
- Strong understanding of lead generation and qualification processes.
- Analytical mindset with the ability to interpret performance metrics and translate them into actionable strategies.
- Proficiency in CRM tools, email marketing software, and analytics platforms.
- Stellar communication, persuasion, and networking skills.
- Demonstrable track record in exceeding outbound sales and performance metrics.
- Results-driven, proactive, and innovative mindset.
Benefits:
- Competitive salary complemented by an enticing commission structure.
- Comprehensive benefits package(s) including health, dental, and vision insurance.
- 401k program with competitive company match.
- Opportunities for professional growth and skill enhancement.
- Inclusive, humble, team-centric work environment.
Take your place among the best in the business and grow your career with ATS Corporation, where you will be a key member of a team where a passion for innovation is balanced with a commitment to the highest level of customer experience.
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