Product Partnerships Lead
At a glance
Senior Channel & Partnerships role at AppsFlyer. Herzliya.
Pay not stated Channel & Partnerships salary
growthroles summary, based on the employer's posting.
What you'll do
- Run partner initiatives from initial request through delivery, coordinating regularly with working teams and executives
- Grow existing relationships and find new opportunities, while weighing incoming requests against the product roadmap
- Turn partner API, privacy and attribution changes into product choices, documentation and customer updates
- Set partnership measures for adoption, revenue and integration quality, then address performance gaps
- Coordinate joint launches and campaigns with GTM and partner marketing teams, and help advertisers and internal teams adopt integrations
What you bring
- At least six years in ad tech or a related field, with measurable results building and running business partnerships
- You can connect commercial goals to product work and have worked directly with product teams
- You understand advertisers, ad networks, agencies and technology platforms in the ad tech ecosystem
- You use SQL to assess impact and test hypotheses, and can present recommendations to senior stakeholders
Who this fits
This role suits a senior partnerships professional who can combine technical product understanding, data analysis and relationship ownership. You’ll work across global teams and time zones, engaging partner stakeholders from working teams through executives.
From the employer
Lead Partner Development Manager, Strategic Partnerships
AppsFlyer’s Partner Development team builds and scales relationships with our top strategic partners, ensuring integrations are technically sound, commercially valuable, and widely adopted by advertisers. We’re looking for a Lead Partner Development Manager to own our relationships with companies like Google, Apple, Amazon, and more, sitting at the intersection of Partners, Product, R&D, Data, and GTM.
You’ll identify and create results that work for our mutual customers, helping reinforce AppsFlyer as the trusted leader in measurement.
What you’ll do:
- Act as the focal point for all inbound and outbound partner initiatives, with regular engagement from working level up to executives
- Manage and scale existing partnerships; identify new areas of growth and opportunity
- Evaluate, analyze, and prioritize inbound partner requests against the AppsFlyer roadmap, driving them to decision and delivery
- Build the case for AppsFlyer and customer needs outbound, influencing partners to adopt them and expand the mutual offering
- Write briefs and requirements, and align stakeholders on scope and external messaging
- Translate partner API, privacy, and attribution updates into product decisions, documentation, and customer communications
- Identify and mitigate partnership risks (technical, commercial, privacy, legal, competitive); own escalations and incidents end to end; define data-sharing guardrails that protect advertiser trust and neutrality
- Build and streamline partner processes (intake, prioritization, escalation paths, documentation, tracking), applying automation and AI tooling to save the team time
- Define and track KPIs for adoption, revenue impact, and integration quality, acting on gaps
- Partner with AppsFlyer GTM teams and partner marketing teams on joint GTM, launches, campaigns, and advertiser adoption; join advertiser calls to unblock adoption
- Train internal teams (regional PDMs, GTM) and partner sales, support, and marketing teams on integrations and best practices
- Use data analysis (SQL) to size impact and validate hypotheses; lead EBRs and business reviews that shape the strategic narrative for partners and leadership
- Lead global business reviews and product overviews for a wide range of stakeholders, including partner executives
- Present in internal and external sessions, sharing insights on AppsFlyer features and partner ecosystem trends
- Connect PMs, Product Marketing, Legal, CS, Support, and executives around partner opportunities, risks, and ongoing requirements
What you have:
- 6+ years in ad tech or a related industry, with proven success building business partnerships with measurable results, owning strategy and execution end to end
- Proven success in a role requiring technical understanding and direct interaction with Product teams; ability to connect business outcomes to product development
- In-depth knowledge of the ad tech ecosystem: advertisers, ad networks, agencies, technology platforms
- Experience with global enterprise companies and partner stakeholders at all levels, including executives
- Comfort with data analysis (SQL) to size impact, validate hypotheses, and back recommendations
- Experience organizing and breaking down strategic objectives into tactical, actionable milestones
- Ability to manage cross-functional and cross-time zone priorities in a global, collaborative environment
- Excellent communication and presentation skills, with the ability to lead meetings and executive reviews
Bonus points:
- Experience as a Program Manager, Product Manager, or Consultant
- Experience working for or with Google or Meta
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