Middle Performance Optimization Manager (Paid Search, RM)
At a glance
Mid-level Paid Search / PPC role at AI Digital. Remote, Serbia · full-time.
Pay not stated Paid Search / PPC salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Run and improve Google Ads, Bing, and other social campaigns against media or performance KPIs
- Review campaign data to find changes that can improve results, targeting, and bidding
- Produce performance reports with findings and recommended next steps
- Build and maintain dashboards that show campaign results and key metrics in real time
- Work with Client Service to clarify requirements and resolve client needs or concerns
What you bring
- At least two years managing social campaigns against media or performance targets
- Hands-on experience with SEM platforms including Google Ads and Bing
- Working knowledge of GTM and GA4, plus strong data interpretation skills
- Fluent English at B2 level or higher, with careful campaign management across multiple accounts
Who this fits
You’ll suit a performance marketer who can manage several campaigns at once and turn data into targeting, creative, and bidding decisions. The role is remote and based in Belgrade, Serbia. Automotive or data-feed experience would strengthen your fit, but it is presented as an added advantage.
From the employer
Responsibilities
Execute and optimize social campaigns across various platforms, such as Google Ads and Bing with a focus on achieving media or performance KPIs.
Utilize your expertise in paid social advertising to develop and implement effective campaign strategies, targeting methods.
Monitor campaign performance, analyze data, and identify areas for optimization and improvement to drive maximum results.
Prepare comprehensive reports and metrics, showcasing campaign performance, key insights, and recommendations for further optimization.
Build and update dashboards to provide real-time visibility into campaign performance and key metrics.
Collaborate closely with the Client Service team, ensuring effective communication, understanding client requirements, and addressing their needs and concerns.
Job requirements
Minimum of 2 years of experience in executing and optimizing social campaigns toward media or performance KPIs.
Proven in managing SEM advertising platforms, such as Google Ads and Bing.
Experience with GTM and GA4.
Strong analytical skills with the ability to interpret data and derive insights.
Knowledge of audience targeting, ad creative best practices, and bidding strategies in the context of paid social advertising.
Fluent English B2+
Strong attention to detail and ability to manage multiple campaigns simultaneously.
Automotive industry or data feed experience would be a big plus (RM POD).
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