Paid Search Senior Manager
At a glance
Senior Paid Search / PPC role at FanDuel. New York · $127,000–$159,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Direct daily execution and optimization for Apple Search Ads, Google App Ads, and Google Search campaigns
- Spot paid search opportunities that strengthen results and support testing and new approaches
- Coordinate campaign creation and rollout with Analytics, Media Ops, Campaign Strategy, GTM, and Acquisition
- Hire, coach, and oversee paid search specialists while maintaining campaign quality
- Set annual, quarterly, and monthly spend across platforms and tactics for efficient acquisition
What you bring
- At least seven years in digital marketing, including five years running and managing paid search channels
- Hands-on experience with Google Ads, Microsoft Ads, and Apple Search Ads; app work is preferred
- A record of producing measurable business outcomes in a fast-moving environment
- Enough analytical fluency to use underlying data and methods for decisions and performance management
Who this fits
This role suits a senior paid search leader who can manage specialists while staying close to campaign execution, testing, budgets, and measurement. You will work with multiple marketing and analytics teams and support sports product acquisition. The position is based in New York, and the listed salary range is $127,000 to $159,000 USD per year.
From the employer
THE POSITION
Our roster has an opening with your name on it
FanDuel is currently looking for a Senior Manager to help support the Paid Search Marketing operations within our Digital Media team. You will play a key role in executing our Paid Search strategy to acquire new customers efficiently and effectively in a competitive market. This role will collaborate with multiple marketing teams within FanDuel including, but not limited to, Acquisition & Investment, Integrated Campaign Marketing, Creative Operations, Media Operations, Commercial, Analytics, and Data Science. This is an exciting opportunity to help elevate new user acquisition marketing initiatives at a premier gaming company.
In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
THE GAME PLAN
Everyone on our team has a part to play
- Lead the team in day-to-day execution and optimization of various Paid Search (Apple Search Ads, Google App Ads, Google Search) campaigns across the FanDuel Sports product
- Identify and capitalize on emerging opportunities in paid search to improve campaign performance and find strategic opportunities for innovation and experimentation.
- Work cross-functionally with Analytics, Media Ops, Campaign Strategy, GTM and Acquisition teams on campaign development and execution
- Build, mentor, and manage a high-performing team of paid search specialists and ensure the successful implementation and quality assurance of campaigns
- Support the team throughout the creative request process, from initial request to receiving & trafficking assets
- Manage annual, quarterly, and monthly budget allocation across platforms and tactics to drive efficient customer acquisition
THE STATS
What we're looking for in our next teammate
- Minimum of 7+ years of digital marketing experience, with 5+ years experience managing and executing Paid Search channels (Google Ads, Microsoft Ads, and Apple Search Ads). App experience preferred.
- Track record of driving measurable business results and comfortable working in a fast-paced landscape.
- Analytically driven with base understanding of underlying data and methodologies used to inform decision making and drive performance management.
- Knowledge and understanding of the business and culture of sports and gaming preferred
- Don’t check all the boxes? That’s okay! We encourage you to still apply if you feel like you possess an adjacent skill set and are interested in learning more about this position.
ABOUT FANDUEL
FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.
In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.
The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.
FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
PLAYER BENEFITS
We treat our team right
We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level.
FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.
FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com.
The applicable salary range for this position is $127,000 - $159,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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