Middle Performance Optimization Manager (Paid Search, House)
At a glance
Mid-level Paid Search / PPC role at AI Digital. Remote, Serbia · full-time.
Pay not stated Paid Search / PPC salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Run and refine Google Ads, Bing, and other social campaigns against media or performance KPIs
- Review campaign data to find improvements in targeting, bidding, creative, and overall results
- Create performance reports and recommendations, then maintain dashboards for live metric visibility
- Coordinate with Client Service to clarify client needs and resolve campaign concerns
What you bring
- At least two years executing and improving social campaigns against media or performance KPIs
- Hands-on experience managing SEM platforms including Google Ads and Bing
- Working knowledge of GTM and GA4, backed by strong data interpretation skills
- Fluent English at B2 or above, with careful execution across multiple campaigns
Who this fits
This role suits a performance marketer who can manage several campaigns while using data to guide optimization. You’ll work remotely from Belgrade, Serbia and collaborate closely with Client Service.
From the employer
Responsibilities
Execute and optimize social campaigns across various platforms, such as Google Ads and Bing with a focus on achieving media or performance KPIs.
Utilize your expertise in paid social advertising to develop and implement effective campaign strategies, targeting methods.
Monitor campaign performance, analyze data, and identify areas for optimization and improvement to drive maximum results.
Prepare comprehensive reports and metrics, showcasing campaign performance, key insights, and recommendations for further optimization.
Build and update dashboards to provide real-time visibility into campaign performance and key metrics.
Collaborate closely with the Client Service team, ensuring effective communication, understanding client requirements, and addressing their needs and concerns.
Job requirements
Minimum of 2 years of experience in executing and optimizing social campaigns toward media or performance KPIs.
Proven in managing SEM advertising platforms, such as Google Ads and Bing.
Experience with GTM and GA4.
Strong analytical skills with the ability to interpret data and derive insights.
Knowledge of audience targeting, ad creative best practices, and bidding strategies in the context of paid social advertising.
Fluent English B2+
Strong attention to detail and ability to manage multiple campaigns simultaneously.
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