(Senior) Brand Manager, Derm, Immunology

AbbVie Open · verified Sep 13, 2026

Hybrid Taipei Full-time Senior Brand Marketing

Senior Brand Marketing role at AbbVie. Taipei · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll turn patient experience findings into a clear journey, segments, positioning and brand-plan direction
You’ll align brand and field teams around patient-focused strategy, messaging and closed-loop engagement
You’ll shape marketing across digital, traditional, partnership, multichannel and stakeholder programs
You’ll build annual and longer-range plans, then track KPIs, spending, P&L and activity returns
You’ll guide brand-team work and keep field materials and tactics aligned with strategic goals

What you bring

You hold a bachelor’s degree or equivalent; a master’s qualification is preferred
You bring at least three years in pharmaceutical marketing and a record of sales and marketing success
You have specialty-care experience, ideally in immunology, biologics or rare disease
You can convert strategy into practical actions and lead cross-functional teams
You understand healthcare, marketing, digital, finance principles and can work in English

Who this fits

You’ll suit a senior brand marketer who can connect patient insight with practical pharmaceutical marketing and coordinate across functions. The role is based in Taipei with a hybrid setup, and it values immunology or other specialty-care experience.

From the employer

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

PRIMARY FUNCTION/OBJECTIVE
Lead the comprehension of patient experience insights across the Brand and In Field Team and develop the Patient Journey to focus the Brand Team on the delivery of patient-centric strategies including CLM
engagement and customization within AbbVie business code of conduct, policies and all applicable laws
and regulations.

CORE JOB RESPONSIBILITIES

Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to drive Close Loop Marketing engagement and customization and to populate Brand Plan Insights Chapter.
Secure input and cross stakeholder viewpoints in order to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies in order to ensure patient-centricity.
Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story.
Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives in order to meet strategic brand objectives.
Ensure all in-field materials, strategies and tactics are aligned in order to drive momentum of strategic brand objectives.
Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year tactical Brand Plan and coordinate preparation of the Long Range Plan to drive brand success.
Monitor brand KPIs, manage budget and brand P&L, track ROI measurements for all marketing activities in order to achieve or exceed brand plan objectives.
Support the Brand Team around a brand vision and objectives that are shared by all members.
Take accountability and responsibility for Brand Team activities and processes.

Bachelor’s degree or equivalent; master’s degree preferred
At least 3 years of experience in pharmaceutical marketing
Specialty Care marketing experience, especially in Immunology or experience in Biologics/Rare Disease will be a plus
Related experience in new launch and portfolio management is a plus
Demonstrated Sales & Marketing track record of success within pharmaceutical industry
Ability to translate strategies into actionable and realistic marketing actions
Ability to lead, motivate and coordinate cross functional teams
Solid working knowledge of healthcare environment and evolving landscape
Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
Solid knowledge on finance principles and processes
English language proficiency verbally and in writing

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html