(Associate) Brand Manager, Rheum

AbbVie Open · verified Sep 13, 2026

Hybrid Taipei Full-time Manager Brand Marketing

Mid-level Brand Marketing role at AbbVie. Taipei · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll turn patient and stakeholder insights into target segments, positioning, and a patient journey
You’ll shape marketing activities across digital, traditional, partnership, and multichannel opportunities
You’ll build strategic and tactical brand plans, including annual execution and longer-range planning
You’ll monitor brand KPIs, budgets, and ROI while directing promotional investment toward impact
You’ll align in-field materials and teams around brand story, objectives, and compliant patient-focused execution

What you bring

You bring a bachelor’s degree or higher and at least one year in pharmaceutical marketing
You have a successful biotech or pharmaceutical marketing track record and can turn strategy into practical actions
You can coordinate and motivate cross-functional teams while understanding the healthcare environment
You know strategic, tactical, digital, AI, and financial marketing principles and processes
You communicate professionally in English, both verbally and in writing

Who this fits

You’ll suit this role if you can connect patient insights to brand strategy and coordinate teams across functions. Rheumatology, other Specialty Care areas, biologics, self-pay markets, or patient support programs are useful advantages rather than stated requirements. The role is based in Taipei with a hybrid arrangement.

From the employer

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Purpose Statement
Lead the comprehension of patient experience insights across the Brand and In Field Team and develop the Patient Journey to focus the Brand Team on the delivery of patient-centric strategies including CLM engagement and customization within AbbVie business code of conduct, policies and all applicable laws and regulations.

Core Job Responsibilities

Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to drive Close Loop Marketing engagement and customization and to populate Brand Plan Insights Chapter.
Secure input and cross stakeholder viewpoints in order to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies in order to ensure patient-centricity.
Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story.
Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi- stakeholder initiatives in order to meet strategic brand objectives.
Ensure all in-field materials, strategies and tactics are aligned in order to drive momentum of strategic brand objectives.
Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year tactical Brand Plan and coordinate preparation of the Long Range Plan to drive brand success.
Monitor brand KPIs, manage budget, and track ROI measurements for all marketing activities in order to achieve or exceed brand plan objectives.
Effectively allocate investments, manage Advertising & Promotion resources, and exercise budget optimization to maximize impact and efficiency.
Support the Brand Team around a brand vision and objectives that are shared by all members.
Take accountability and responsibility for Brand Team activities and processes.

Bachelor’s degree or above
At least 1 year of experience in pharmaceutical marketing
Relevant experience with proven track record of success in marketing within biotech / pharmaceutical industry
Ability to translate strategies into actionable and realistic marketing actions
Ability to motivate and coordinate cross functional teams
Solid working knowledge of healthcare environment and evolving landscape
Solid knowledge of strategic and tactical marketing principles and techniques including digital / AI knowledge
Solid knowledge on finance principles and processes
English language proficiency verbally and in writing
Specialty Care marketing experience, especially in Rheumatology, Dermatology, Gastroenterology, Oncology or Biologics, will be a plus.
Demonstrated sales track record of success within biotech / pharmaceutical industry, especially in Rheumatology, Dermatology, Gastroenterology, Oncology or Biologics, will be a plus.
Experience in the self-pay market and familiarity with innovative patient support programs will be a plus.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

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https://www.abbvie.com/join-us/reasonable-accommodations.html