Brand Manager (Specialty Care)
At a glance
Mid-level Brand Marketing role at Abbott. Malaysia > Selangor : Imazium, No. 8, Jalan SS 21/37 · full-time.
Pay not stated Brand Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Set launch direction and brand plans across the specialty care products, then guide delivery across the therapeutic area
- Build engagement across channels and stakeholder groups around science-led activities, and assign resources as market conditions shift
- Track market trends, healthcare professional behavior, and competitor moves to spot opportunities for the portfolio
- Forecast sales and budgets, review results against expectations, and adjust plans to improve portfolio performance
- Share monthly updates with the Business Manager and support sales through product training, key opinion leader engagement, and hospital listings
What you bring
- At least three years in product management in healthcare or pharmaceuticals, with oncology experience preferred
- A degree in Pharmacy, Nutrition, Science, or an equivalent qualification
- Marketing knowledge, plus comfort using Excel and presentation or graphics software
Who this fits
This manager role suits someone who can lead a specialty care portfolio and coordinate with sales, regulatory, market access, finance, and supply chain teams. The role is based in Petaling Jaya, Malaysia.
From the employer
JOB DESCRIPTION:
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Established Pharmaceuticals Division (EPD)
We are committed to bringing the benefits of our trusted medicines to more people in the world’s fastest-growing countries. Our broad portfolio of high-quality and differentiated branded generic medicines reaches across multiple therapeutic areas including gastroenterology, women's health, cardiometabolic, pain management/central nervous system, and respiratory.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
- Career development with an international company where you can grow the career you dream of.
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
As the Brand Manager (Specialty Care), reporting to the Business Manager, the candidate will be fully responsible for leading the specialty care portfolio and driving market leadership and revenue growth. The incumbent will work closely with multiple commercial operations teams to ensure success in the development of strategy, creative and execution plans, product support, and sales execution.
What You’ll Do
- Develop launch plans, brand plans and strategies for the range of products in the specialty care portfolio.
- Develop portfolio strategy and execution for the therapeutic area, aligning brand direction to maximize market penetration and leadership.
- Build strong multi-channel engagement plans to maximize opportunities across channels and stakeholder groups to drive scientific-driven activities.
- Develop and plan resource allocation effectively to address evolving market dynamics.
- Monitor, analyze, and evaluate market trends, HCP behavior, and competitor activity to identify market opportunities for the therapeutic area portfolio.
- Prepare sales forecasts and budgets; monitor sales volume, revenues and costs against forecasts; and adapt plans to improve sales performance of the therapeutic area portfolio.
- Prepare monthly reports to the Business Manager on sales, product launches, market intelligence and updates on product marketing plans.
- Effectively manage key opinion leader relationships to support continuous education and disease updates for healthcare professionals and specialists.
- Provide product training and role-play sessions to the sales team to enhance product knowledge and effective selling.
- Collaborate cross-functionally with other therapeutic area portfolios, sales, regulatory, market access, finance and supply chain teams.
- Support product listing activities for institutions, including government and private hospitals.
Requirements
- Minimum 3 years of experience in a product management function within healthcare or pharmaceuticals, preferably in Oncology.
- Good knowledge of computer-based programs including Excel, graphics applications and PowerPoint presentation tools.
- Good interpersonal, presentation and cross-functional collaboration skills.
- Strong analytical and influencing skills.
Minimum Qualification
- Degree in Pharmacy, Nutrition, Science or equivalent.
- Sound understanding or qualifications in marketing-related principles.
Location
This position is based in Imazium Damansara Uptown, Petaling Jaya.
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
The base pay for this position is
N/AIn specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
EPD Established Pharma
LOCATION:
Malaysia > Selangor : Imazium, No. 8, Jalan SS 21/37
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Not specified
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
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