Brand Manager Specialty Care
Mid-level Brand Marketing role at STADA Group. BE.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll shape and execute marketing strategy for the specialty-care neurology and nephrology portfolio
- Build product- and audience-specific programs, tactics, and promotional materials for sales cycles
- Train the sales team and present market insights at internal meetings
- Review market data, refresh sales forecasts, and manage the marketing budget
- Join field visits with sales colleagues and meet KOLs when needed
What you bring
- Bring at least three years of pharmaceutical marketing experience, preferably in specialty care
- Use advanced strategic thinking to put plans into action, with digital capability
- Communicate proficiently in Dutch, French, and English
- Show launch experience and HCP engagement; neurology, rheumatology, or gastro-enterology helps
- Work proactively, stay results-focused, and contribute as a team player
Who this fits
You'll suit a proactive marketer who brings motivation, energy, passion, and alignment with the Integrity, Agility, Entrepreneurship, and One STADA values. The role sits within EG's Belgian organization and includes sales field visits, with Dutch, French, and English proficiency required. Flexible scheduling and working from home for two days each week are available.
From the employer
About EG
EG is a Purpose driven company: at the core of everything we do, we aim to Care for People´s Health as a Trusted Partner.
EG is the largest pharmaceutical company in Belgium.
With an offering for just about every therapeutic area, we are the market leader in generic medicines and the biggest OTC company in Belgian pharmacies.
Most of our medicines and food supplements are produced in Belgium. We currently have 180 employees and continue to invest in:
- The development of generic medicines to keep qualitative healthcare affordable
- Scientifically proven food supplements and medical devices that you can buy without a prescription in your pharmacy
- The development of highly specialized medicines and biosimilars
Our culture is characterized by the strong commitment of our employees. Internally, we are called “MEP’s”: Motivation – Energy – Passion are therefore qualities that we look for in every potential new employee to help strengthen our culture.
We are part of the STADA Group and share the values Integrity, Agility, Entrepreneurship and One STADA.
Do you have a strong MEP level? Are you entrepreneurial and would you like to work for the largest and fast-growing pharmaceutical company in Belgium? Then EG might be the perfect employer for you.
About your role
As Brand Manager Specialty Care, you are responsible for the development and implementation of the marketing strategy of the Specialty Care portfolio in neurology and nephrology to increase the sales. This product portfolio includes different existing brands in neurology and upcoming launches of innovative products and generic medicines in neurology.
The brand manager needs to drive a deep understanding of what motivates patients and the HCPs that care for them, including what could cause them to choose our products over competitors, acting on this through the delivery and implementation of an integrated brand plan, with considerations to the current market access conditions and challenges.
Responsibilities
- Leading the development and implementation of the Strategic Marketing Plan in line with the Brand strategy to maximize the sales of our products.
- Create programs and tactics customized to the different products and customer profiles.
- Development and implementation of promotional materials: provide high quality, accurate & timely materials per product required for cycle and sales meetings.
- Deliver marketing training to sales force.
- Analyze market data and/or update sales forecasts.
- Provide marketing presentations at different meetings with market insights.
- Manage the marketing budget.
- Regular field visits together with sales colleagues, KOL-visits when required.
Required profile
- You act in line with our values: Integrity, Entrepreneurship, Agility and One Stada.
- Experience of min 3 year as marketeer in pharma (SP preferred)
- Advanced strategic skills and ability to implement strategy
- Digital skills
- Launch experience and engagement skills with HCPs are a plus
- Action and result oriented
- Pro-active and team player
- Experience in neurology, rheumatology and/or gastro-enterology is a plus
- Proficient knowledge of Dutch / French & English
- We hire for attitude!
- Motivated, Energetic and Passionate (MEP)
What you can expect from EG
- Your efforts will be rewarded with an attractive and competitive salary.
- On top of this you will receive a full package of fringe benefits such as meal and eco vouchers, group insurance, ambulatory care and hospitalization coverage, laptop & smartphone! So, you go through life without any worries!
- We offer a company car including a fuel card for some functions. Functions that don't include a company car, can be part of a cafeteria plan where you give part of your gross salary for a car and fuel card.
- Do you prefer to get some fresh air every morning and evening? Great! Because bicycle leasing is also possible as part of our cafeteria plan.
- You also get to enjoy a very nice work-life balance with 32 vacation days and a flexible work schedule. Working from home for two days a week is also possible.
- Finally, you can count on a big smile from your new colleagues every day! We all work towards one common goal: Caring for People's Health as a Trusted Partner, with the same Motivation, Energy and Passion across all departments. You will have regular the possibility to connect with all our Belgian colleagues during our ATN (All Together Now) events.
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