Brand Manager, Pharmacy Trade
At a glance
Manager-level Brand Marketing role at Abbott. Taiwan > Taipei : Mingsheng Commercial Building · full-time.
Pay not stated Brand Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Build pharmacist training and certification plans, then track completion and learning effectiveness
- Plan pharmacy campaigns, customer promotions and in-store programs, creating toolkits that support awareness and conversion
- Develop growth plans with key pharmacy customers and use performance data to spot opportunities across groups, regions and store formats
- Improve the pharmacy patient journey with education, starter programs for first-time CGM users, counseling support and adherence efforts
- Equip sales teams with pharmacy selling guides and launch training, then check how campaigns are carried out
What you bring
- A relevant bachelor’s degree in business, marketing, life sciences or a comparable field
- Five to eight years in trade, channel or customer marketing, or sales force effectiveness
- Hands-on experience building customer activation programs and evidence of growing business through channels
- Strong project coordination, clear English communication and the ability to manage competing priorities
Who this fits
This manager-level role suits someone with channel marketing experience who can coordinate work across medical, regulatory, pharmacy and sales teams. The role is based in Taipei, Taiwan.
From the employer
JOB DESCRIPTION:
Main Responsibilities:*
Pharmacist Education Strategy
- Develop pharmacist education strategy and annual plans.
- Create pharmacist certification and training programs.
- Partner with medical and regulatory teams to ensure compliance.
- Develop pharmacy onboarding materials and establish pharmacist advocacy and recommendation programs.
- Track pharmacist training completion and effectiveness.
Trade Marketing and Channel Activation
- Develop pharmacy channel activation calendar.
- Create pharmacy-specific campaigns, support customer promotional programs and design pharmacy toolkits and activation materials to increase awareness & conversion
- Build category growth programs and develop in-store engagement programs.
- Identify opportunities to improve patient visibility within compliant regulatory boundaries.
Strategic Pharmacy Account Support
- Support Key pharmacy customers through building annual customer growth plans, joint business planning and develop customer-specific activation programs.
- Analyze customer performance trends.
- Identify growth opportunities by pharmacy group, geography and store format.
Patient Acquisition and Conversion
- Map and optimize the patient journey and identify barriers to purchase and adoption.
- Develop patient education tools to improve conversion and adoption at pharmacy level.
- Support first-time CGM users through patient starter programs.
- Partner with pharmacy teams to improve patient counseling.
- Develop programs encouraging repeat use and adherence.
Pharmacy Insights and Customer Analytics
- Monitor pharmacy performance trends through analyzing sales data
- Segment pharmacy customers, identify growth pockets and underperforming accounts.
- Monitor competitive activity, collect pharmacist and patient feedback.
Sales Force Enablement
- Develop selling tools and visual aids to improve pharmacy sales productivity.
- Create educational materials and objection-handling guides.
- Support launch readiness programs.
- Train sales teams on pharmacy campaigns and track implementation effectiveness.
Skills & Experience Required:*
- Bachelor’s degree in business, marketing, life sciences, or other similar degrees.
- 5-8 years relevant experience in trade marketing, channel marketing, customer marketing or sales force effectiveness
- Healthcare, pharmaceutical, medical device, diabetes care or consumer health experience preferred
- Experience working with pharmacy channel preferred
- Experience developing customer activation programs
- Track record of driving commercial growth through channels
- Strong project management skills, including ability to manage multiple cross-functional initiatives.
- Business-focused and committed to delivering clear business outcomes, customer-focused acumen, and growth mindset.
- Ability to manage multiple priorities and thrive under pressure while maintaining strong attention to details.
- Good communication and written skills in English. Ability to communicate effectively with different levels of stakeholders.
The base pay for this position is
N/AIn specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Sales Support & Administration
DIVISION:
ADC Diabetes Care
LOCATION:
Taiwan > Taipei : Mingsheng Commercial Building
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Not specified
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Not Applicable
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