Associate Digital Marketing Manager
At a glance
Mid-level Digital Marketing role at Abbott. United States > Austin : 8701 Bee Caves Rd · full-time · $78,000–$156,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead digital programs for patient and HCP audiences across paid media, social, direct-to-consumer, and engagement efforts
- Improve the customer journey by strengthening website performance, funnel movement, AEO/GEO work, and marketing automation
- Run campaign testing, segmentation, personalization, and optimization using performance data
- Coordinate teams and agencies on content, integrated launches, schedules, budgets, and execution quality
- Turn analytics, reporting, and customer insights into recommendations and share repeatable campaign practices
What you bring
- A bachelor’s degree in marketing, business, or a related discipline
- At least three years in growth or digital marketing, backed by successful campaigns and projects
- Hands-on ability with marketing automation, CRM, and analytics platforms including Salesforce, Marketing Cloud, and Google Analytics
- Experience producing action-oriented content across channels and applying multivariate testing to improve conversion
- Strong command of marketing metrics, analytics, regulatory compliance, and data-led decision making
Who this fits
You’ll suit a hands-on digital marketer who can lead global initiatives while serving both patient and healthcare professional audiences. The role is based at Abbott’s Austin site and includes fifteen percent travel. People leadership is helpful but listed as a plus rather than a core requirement.
From the employer
JOB DESCRIPTION:
Job Title
Associate Digital Marketing Manager
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:
Career development with an international company where you can grow the career you dream of.
Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
An excellent retirement savings plan with a high employer contribution.
Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
This position will work out of our Austin site in the Neuromodulation division. Our Neuromodulation business includes implantable devices compatible with mobile technology to help people who suffer from chronic pain and movement disorders. These non-opioid therapies allow us to provide interventional pain therapy to patients throughout the pain continuum.
As the Associate Digital Marketing Manager, you will be responsible for the development, planning and execution of the global digital marketing strategy to transform the experience for our customers. This person plays a key role in driving digital transformation for Abbott’s Neuromodulation business through new ways to acquire, engage and retain our customers to deliver aggressive growth targets.
What You'll Work On
Lead digital marketing initiatives across patient and healthcare professional (HCP) audiences, including direct-to-consumer campaigns, paid media, social media, and customer engagement programs to drive business growth.
Optimize the end-to-end customer experience by identifying opportunities across the marketing funnel, enhancing website performance, supporting AEO/GEO strategies, and leveraging marketing automation to improve acquisition, conversion, and retention.
Develop, execute, and continuously improve digital campaigns and emerging capabilities through testing, audience segmentation, personalization, and data-driven decision making.
Partner with cross-functional teams and agency partners to create compelling content, launch integrated campaigns, manage timelines and budgets, and ensure flawless execution.
Measure and communicate performance through reporting, analytics, and customer insights, translating findings into actionable recommendations and growth opportunities.
Share best practices, campaign learnings, and scalable solutions across teams and markets to support broader business objectives and continuous improvement.
Required Qualifications
Bachelor’s degree in marketing, business, or related field
3+ years of experience in growth or digital marketing with a solid portfolio of successful marketing campaigns and projects
Proficiency in marketing automation, CRM, and analytics platforms such as Salesforce, Marketing Cloud, and Google Analytics
Experience creating compelling content across various channels to motivate action and using multivariate experiments to optimize conversion
Strong analytical skills and data-driven thinking with proficiency in marketing metrics and analytics tools
Self-starter with growth mindset, willing to experiment with new ideas and take calculated risks
Familiar with regulatory compliance requirements and regulations
Preferred Qualifications
Experience managing people and/or leading teams a strong plus
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott, and on Twitter @AbbottNews.
The base pay for this position is
$78,000.00 – $156,000.00In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
NM Neuromodulation
LOCATION:
United States > Austin : 8701 Bee Caves Rd
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes, 15 % of the Time
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous walking for prolonged periods (more than 2 hours at a time in an 8 hour day)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
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