Demand Generation Manager, Enterprise
IL Full-time Manager Demand Generation
At a glance
Mid-level Demand Generation role at Zonar. IL · full-time.
Pay not stated Demand Generation Manager salary
RoleDemand Generation
SeniorityManager
LocationIL
EmploymentFull-time
PostedSep 18, 2026 · 3d ago
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead enterprise demand programs aimed at winning new logos and building qualified pipeline
- Launch campaigns across email, webinars, ABM, digital ads, SEM, social, referrals, sponsored content, and events
- Coordinate ABM work with Sales, Marketing Operations, Digital, Content, and Sales Enablement
- Align targeting, messaging, and follow-up with Account Executives, SDRs, BDRs, and sales leaders
- Measure MQLs, SQLs, CTR, CPC, conversion, engagement, pipeline, ROI, and forecast performance
What you bring
- A bachelor’s degree in marketing, business, communications, or a related discipline
- At least five years in B2B demand generation, growth, campaigns, ABM, or performance marketing
- A record of building multi-channel lead generation programs and increasing pipeline
- Experience working directly with Account Executives, SDRs, and BDRs
- Experience controlling marketing budgets and reporting performance and measurable ROI
Who this fits
You’ll suit a hands-on B2B marketer who can run enterprise campaigns, work closely with sales, and use performance data to improve decisions. The role is based in the U.S. and is full-time, exempt. Experience with SaaS, technology, transportation technology, fleet management, complex B2B, industry media, sponsored content, or third-party lead vendors would strengthen your fit.
From the employer
Position: Demand Generation Manager, Enterprise
Location: U.S
Employment Type: Full-Time | Exempt
About the Role
Zonar, a leading provider of fleet technology and smart mobility solutions, is seeking a results-driven Demand Generation Manager, Enterprise to accelerate pipeline growth and drive new customer acquisition across the U.S. market.
This role is ideal for a strategic and hands-on B2B marketer with proven expertise in demand generation, Account-Based Marketing (ABM), paid media, and sales alignment. You will lead integrated marketing programs that generate qualified pipeline, increase engagement with target accounts, and support revenue growth across priority industries.
The ideal candidate combines strong analytical skills, campaign execution expertise, project management capabilities, and a deep understanding of enterprise buying journeys. You thrive in a fast-paced environment, collaborate effectively across teams, and use data to continuously optimize performance.
Key Responsibilities
Location: U.S
Employment Type: Full-Time | Exempt
About the Role
Zonar, a leading provider of fleet technology and smart mobility solutions, is seeking a results-driven Demand Generation Manager, Enterprise to accelerate pipeline growth and drive new customer acquisition across the U.S. market.
This role is ideal for a strategic and hands-on B2B marketer with proven expertise in demand generation, Account-Based Marketing (ABM), paid media, and sales alignment. You will lead integrated marketing programs that generate qualified pipeline, increase engagement with target accounts, and support revenue growth across priority industries.
The ideal candidate combines strong analytical skills, campaign execution expertise, project management capabilities, and a deep understanding of enterprise buying journeys. You thrive in a fast-paced environment, collaborate effectively across teams, and use data to continuously optimize performance.
Key Responsibilities
- Drive Enterprise demand generation programs focused on new logo acquisition and pipeline growth.
- Develop and execute multi-channel campaigns across email, webinars, ABM, digital advertising, sponsored content, SEM, social media, referral programs, and events.
- Lead coordination and execution of Enterprise Account-Based Marketing (ABM) initiatives in partnership with Sales, Marketing Operations, Digital, Content, and Sales Enablement teams.
- Manage and optimize paid media partnerships with industry publications, associations, trade media, and third-party lead generation vendors.
- Partner closely with Sales leadership, Account Executives, SDRs, and BDRs to align campaign strategy, account targeting, messaging, and follow-up execution.
- Build and manage lead nurturing programs throughout the customer journey, including prospecting, pipeline acceleration, and expansion opportunities.
- Track, analyze, and report campaign performance using key metrics including MQLs, SQLs, CTR, CPC, conversion rates, engagement, pipeline contribution, and ROI.
- Develop forecasting models and pipeline projections to support marketing investment decisions.
- Establish scalable processes for lead routing, account engagement, campaign execution, and opportunity tracking.
- Manage marketing budgets and ensure accountability for performance and return on investment.
- Collaborate with internal stakeholders and external partners to ensure campaign effectiveness and brand consistency.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in B2B demand generation, growth marketing, campaign management, ABM, or performance marketing.
- Proven experience building and executing multi-channel lead generation programs.
- Experience partnering closely with Sales organizations, including Account Executives, SDRs, and BDRs.
- Demonstrated success driving pipeline growth, lead conversion, and measurable marketing ROI.
- Experience managing marketing budgets and performance reporting.
- Experience within SaaS, technology, transportation technology, fleet management, or other complex B2B industries.
- Experience managing industry media partnerships, sponsored content programs, and third-party lead generation vendors.
- Knowledge of enterprise sales cycles and account-based marketing strategies.
- Compensation: Between $110.000,0 - $125.000,0
- Compensation Type: Full time- Exempt
- Benefits: View Zonar Careers & Benefits
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