Marketing Specialist, SEM
Zillow Open · verified Sep 30, 2026 At a glance
Mid-level Paid Search / PPC role at Zillow. Bengaluru · full-time.
Pay not stated Marketing Specialist salary
growthroles summary, based on the employer's posting.
What you'll do
- Build, check, launch, and improve Google SEM and Demand Gen campaigns across several business lines
- Adjust bids, sharpen keyword sets, and test targeting, creative, and advertising features to lift results
- Handle SEM audits, issue resolution, reporting, and analysis across active workstreams
- Work asynchronously with North American teammates using Slack, email, Google Drive, and project tools
- Join virtual meetings held during India Standard Time evenings and flag paid-marketing data or compliance issues
What you bring
- Bring two to five years of hands-on SEM work, including Google Search or Microsoft Search campaigns with annual budgets above $250K USD
- Show you can run campaigns that produce strong business outcomes and improve performance through experimentation
- Know Performance Max, AI Max, Demand Gen, incrementality testing, and conversion-event setup and QA
- Analyze large datasets from multiple sources, turn findings into recommendations, and communicate clearly in fluent English
Who this fits
This role suits a detail-focused performance marketer who combines campaign execution with quantitative analysis and problem solving. You will work asynchronously with North American teammates and attend some evening meetings in India Standard Time. It is an office role requiring regular work from the Zillow India office, with residence within a reasonable commuting distance. A BS degree or equivalent background in Business, Economics, Statistics, or a related field is preferred.
From the employer
About the team
The zMedia Center of Excellence team develops and implements marketing campaigns across various Paid Social and Search Engine Marketing (SEM) platforms to achieve both brand and performance goals. We help people discover Zillow and connect them to our tools and services, ultimately guiding them to their next home. The team is collaborative, data-informed and innovative. We work with a wide range of partners to support business objectives and deliver high-performing marketing campaigns.Zillow Group is a strategic, mission-driven organization focused on delivering exceptional experiences and measurable outcomes. Our work spans cross-functional partnership, scalable programs and operational excellence in support of Zillow’s mission. We bring deep experience working across diverse teams in a dynamic, high-growth environment, balancing strategic thinking with hands-on execution to drive meaningful business impact. We are seeking an experienced professional to support our workforce expansion in India.
About the role
We are seeking a new team member who has the skills, knowledge and expertise to build, manage and implement Search Engine Marketing (SEM) campaigns at scale across multiple platforms. This team member is a performance marketer excited by new challenges and looking to develop the breadth and depth of campaign management and analytical capabilities!
Primary responsibilities will include:
- Build, QA, launch, and optimize Google SEM and Demand Gen campaigns for multiple lines of business
- Improve performance by managing bids, refining keywords, and testing new targeting, creative, and advertising capabilities
- Support various SEM workstreams including campaign audits, troubleshooting, reporting, and analyses
- Collaborate asynchronously with team members in North America through Slack, email, Google Drive, and project management tools
- Attend virtual team meetings occurring during the evenings in India Standard Time
- Understand rules, regulations, and data ecosystems related to paid marketing and identify and communicate issues when they arise
Who you are
- 2-5 years of work experience in SEM, including hands-on execution of campaigns such as Google Search and Microsoft Search with annual budgets exceeding $250K USD.
- Proven ability to effectively manage campaigns to drive strong business results
- Experience with newer Google Ads capabilities including Performance Max, AI Max, and Demand Gen
- Innovative mindset with a track record of successfully implementing experiments to improve performance
- Detail-oriented with strong quantitative and analytical skills. Experience analyzing large amounts of data from multiple sources and compiling them into insights & recommendations to improve results.
- Familiarity with incrementality testing and conversion event implementation and QA
- Strong problem-solving and time management skills
- Comfortable working asynchronously with team members in North America
- Fluent in English and strong written/verbal communication skills
- BS degree or equivalent experience in Business, Economics, Statistics or related field preferred.
Get to know us
At Zillow, we’re reimagining how people move—through the real estate market and through their careers. As the most-visited real estate platform in the U.S., we help people navigate buying, selling, financing and renting with greater ease and confidence. Whether you're working in tech, sales, operations, or design, you’ll be part of a company reshaping an industry and helping more people make home a reality.
Zillow is honored to be recognized among the best workplaces in the U.S. Zillow was named one of FORTUNE 100 Best Companies to Work For® in 2026, and included on TIME’s America’s Best Companies 2026 list, reflecting our commitment to creating an innovative, inclusive, and engaging culture where employees are empowered to grow.
No matter where you sit in the organization, your work will help drive innovation, support our customers, and move the industry—and your career—forward, together.
Zillow Group is committed to fostering an inclusive, innovative environment and to providing equal employment opportunities. We comply with applicable laws that prohibit discrimination in employment and recruitment.
If you have a disability or special need that requires accommodation during the recruitment process, please contact your recruiter directly.
Qualified applicants will be considered for employment in accordance with applicable law.
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