Manager, Programmatic Analytics and Strategy
At a glance
Manager-level Programmatic role at zetaglobal. New York · $135,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Turn client business problems into analytical plans for marketing programs across online channels
- Set measurement approaches and testing plans for brand lift, incrementality and A/B experiments
- Guide priority accounts on media strategy, campaign results and optimization through client-facing communication
- Work with Customer Success leads to run QBRs, coordinating schedules and quality checks
- Review model results across revenue, performance and pacing, flagging risks and opportunities
What you bring
- A bachelor’s degree in marketing intelligence, marketing, mathematics or statistics
- At least two years in this role or a comparable occupation
- Experience in digital media strategy, programmatic analytics and preparing audience insight reports
- Working knowledge of Python, SQL, Tableau and the other listed tools
Who this fits
This manager role suits someone who can explain campaign analytics to clients and turn performance findings into recommendations. The position is based in New York City, with an option to telecommute two days per week.
From the employer
WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI.
Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
THE ROLE
Zeta Global Corp seeks a Manager, Programmatic Analytics and Strategy in NYC to provide actionable insights to both external customers and internal teams.
- Handle priority accounts and media and analytics strategy.
- Design measurement frameworks and drive complex testing initiatives including brand lift, incrementality, and A/B experimentation.
- Shape the analytics and media strategy narrative for client engagements.
- Consult with clients on development and alignment of marketing programs across online channels, translating business challenges into analytical solutions.
- Lead client-facing communication around campaign strategy, performance insights, and optimization recommendations with a compelling storytelling approach.
- Partner with Customer Success leads to execute the QBR process end-to-end including setting timelines and maintaining quality standards.
- Design and own measurement frameworks that define how success is tracked, reported, and communicated across client portfolios.
- Establish testing methodologies, reporting requirements, and optimization modeling requirements to ensure full campaign impact and efficiency.
- Review performance of models across revenue, performance, and pacing. Identify opportunities and flagging risks proactively.
- Develop measurement tools and solutions that advance the team’s analytical capabilities.
- Use experience in digital media strategy and programmatic analytics for consumer marketing.
- Use experience pulling and synthesizing audience insights reports.
- Use Python, SQL, Cursor, Microsoft PowerPoint, Microsoft Excel, Tableau and MTA, MMM, Incrementality, A/B Testing, audience Segmentation, Cohort Analysis
Option to telecommute 2 days per week
Bachelor’s degree in Marketing Intelligence, Marketing, Mathematics or Statistics plus 2 years of experience in the job offered or a similar occupation
Salary expectations: $135,000/yr
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity and Stock Purchase Plan
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance
And more!!
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
ZETA IN THE NEWS!
https://zetaglobal.com/press/?cat=press-releases
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