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Manager, Programmatic Strategy

NBCUniversal nbcuniversal.com Open
Hybrid New York Full-time Manager Programmatic

At a glance

Manager-level Programmatic role at NBCUniversal. New York · full-time · $95,000–$120,000 base.

SalaryStated by NBCUniversal
$95,000 – $120,000
Base salary for this role, in USD per year, as published in the posting.
This role, from NBCUniversalOur estimate for the market: $82,500–$107,500Median $96,000
The range includes the market median of $96,000 for mid-level programmatic roles in New York.
Worked out from 29 postings that stated pay, median $96,000. Last updated Nov 3, 2026.
RoleProgrammatic
SeniorityManager
LocationNew York
WorkplaceHybrid
EmploymentFull-time
Base pay$95,000–$120,000
PostedNov 3, 2026
Role brief

growthroles summary, based on the employer's posting.

What you'll do

  • Shape programmatic plans across buying, supply, revenue, and marketplace opportunities, turning business priorities and market shifts into actions
  • Assess potential partnerships, products, identity solutions, signals, deal formats, and ways to grow programmatic revenue
  • Review business and partner results to spot trends and risks, then give the strategy team clear recommendations
  • Support daily programmatic initiatives with demand- and supply-side platforms, and assess ways to improve inventory revenue
  • Track new product launches and share performance insights while following developments in media advertising technology

What you bring

  • At least five years working directly in programmatic at a major company, agency, technology platform, or consulting firm
  • A bachelor’s degree or equivalent experience, plus expert-level Excel skills with large, combined datasets and nested IF formulas
  • Strong PowerPoint ability and clear communication, including concise presentations of complex analysis

Who this fits

This manager role suits someone with direct programmatic experience, analytical strength, and a collaborative approach across sales, ad operations, product, and planning. You’ll work from the New York office at least four days each week. The role reports to the Director of Programmatic Strategy.

From the employer

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

The Manager, Programmatic Strategy will report to the Director of Programmatic Strategy and will play a key role in shaping and executing NBCUniversal’s broader programmatic business strategy across demand and supply.

This role will be instrumental at helping future proof NBCU’s programmatic advertising business and will be very collaborative – working regularly with sales, ad operations, product, and planning teams.

Responsibilities

  • Own and develop programmatic business strategy across demand, supply, monetization, marketplace opportunities, translating business priorities and market trends into actionable strategies.
  • Identify and evaluate growth opportunities across the programmatic ecosystem, including new partnerships, products, identify solutions, signals, deal types, monetization opportunities.
  • Analyze business and partner performance to identify trends, opportunities, risks, and areas for optimization; develop clear recommendations and communicate key insights to the strategy team.
  • Assist in day-to-day relationship for DSPs & SSPs for programmatic initiatives.
  • Recommend and evaluate new revenue opportunities to enrich and optimize programmatic inventory.
  • Tracking performance and surfacing analysis/insights for new product launches.
  • Stay abreast to new developments within the broader media and advertising technology industry and within NBCUniversal’s ad tech ecosystem.
  • Bachelor’s degree or equivalent experience
  • 5+ years’ experience directly working in programmatic at a leading corporation, agency, technology platform and/or management consulting firm
  • Expert Excel user, working with large datasets, consolidating data from multiple sources, writing nested IF formulas
  • Excellent written, verbal, and interpersonal communication skills with the ability to present results of complex analyses clearly.
  • Strong PowerPoint skills and proven proficiency summarizing information/analyses into coherent and concise slides.
  • Must possess a passion for media and strong intellectual curiosity

Desired Characteristics

  • Strong foundational understanding of advertising sales, advanced advertising and the programmatic marketplace.
  • Superior attention to detail in analytical insights, written reports, emails, and PowerPoint presentations
  • Strong organizational skills – ability to manage multiple projects simultaneously and meet deadlines
  • Highly collaborative and adaptive to change in fast-paced environment
  • Passionate about the television, ad tech, and digital media space

Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $95,000 - $120,000 + bonus eligible

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.

Opportunity

Programmatic work from LinkedIn, X, Reddit and Upwork, in one list.

Each morning you get everything that fits, strongest first.

Programmatic$90k+

Find me work

By the team behind growthroles.

Find me work
Opportunity

Programmatic work from LinkedIn, X, Reddit and Upwork, in one list.

Each morning you get everything that fits, strongest first.

Find me work

By the team behind growthroles.