Senior Manager Strategic Marketing (f / m / x)
Zeiss Group Open · verified Sep 24, 2026 At a glance
Senior General Marketing role at Zeiss Group. 2 Locations · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Shape marketing strategy for a customer segment, combining technology roadmaps with market and customer findings
- Turn customer workflows, applications, and pain points into product concepts and new application opportunities
- Help field marketing introduce products through early customer meetings and initial sales
- Assess emerging technologies and rival offerings, consolidating competitive intelligence from global sources
- Represent the segment at customer meetings, workshops, trade fairs, and conferences while supporting pricing models
What you bring
- An excellent engineering or natural-sciences degree, such as physics, mechanical engineering, or optics
- Substantial technical experience in semiconductors or semiconductor equipment, plus strategic or technical marketing exposure
- A record of introducing products and testing product concepts with semiconductor customers internationally
- End-to-end familiarity with mask-shop or wafer-fab operations, with optical systems, materials, or metrology knowledge advantageous
- Fluent business English, strong communication, customer orientation, intercultural ability, and readiness to travel
Who this fits
You will suit this role if you can connect semiconductor technology, business decisions, and customer needs while working with executives, R&D, field marketing, and regional teams. The position favors someone who has worked with international semiconductor customers and can travel. German would help, and Mandarin or Korean knowledge is also preferred.
From the employer
Enabler for smaller, more powerful, and more energy-efficient microchips
Working for tomorrow today.
Around 80 percent of all microchips worldwide are produced using ZEISS technologies. As the centerpiece of every electronically controlled system, they have become an integral part of our everyday lives – whether in smartphones, smart homes or smart factories. ZEISS is a technology leader in the field of semiconductor manufacturing equipment. With high-precision lithography optics, photomask systems and process control solutions, ZEISS enables the production of ever smaller, increasingly powerful, and more energy-efficient microchips, and thus plays a pivotal role in the age of micro- and nanoelectronics.
Your Role
As Senior Manager Strategic Marketing, you will be responsible for strategic marketing for your customer segment within the strategic business unit Semiconductor Mask Solutions (SMS). In this role, you will make a significant contribution to securing and expanding ZEISS’ market and technology leadership in the semiconductor industry and represent the customer perspective for your customer segment within the business unit.
- You will consolidate technology roadmaps as well as market and customer analyses for your customer segment and derive implications for SMS product roadmaps
- You will develop an in-depth understanding of customer processes, applications and key challenges and translate these insights into new product ideas and application areas
- You will work closely with the Field Marketing teams and support new product introductions, particularly during initial customer engagements and first sales
- You will evaluate new technologies and competitive products and gather and consolidate competitive intelligence globally
- You will prepare customer visits, workshops, trade fairs and conferences and represent the strategic positioning of your customer segment
- You will support the Head of Strategic Marketing in further developing cost-of-technology models and pricing frameworks
In this role, you will work closely with executives, the R&D organization and regional teams to sustainably strengthen the competitiveness and market leadership of SMS products.
Your Profile
- An excellent degree in engineering or natural sciences, for example in physics, mechanical engineering or optics; a doctorate or additional business qualification, such as an MBA, would be an advantage
- Extensive experience in technically oriented roles in the semiconductor or semiconductor equipment industry, as well as in strategic or technical marketing for semiconductor manufacturing equipment
- Proven experience in launching new products and validating product concepts with international semiconductor customers
- A broad, end-to-end understanding of processes in mask shops or wafer fabs
- Knowledge of optical systems, materials and metrology would be an advantage
- Strong communication skills and a customer-focused mindset, combined with the ability to bridge technology, business and customer perspectives
- Fluent business English; German language skills would be desirable, preferably complemented by knowledge of Mandarin or Korean
- Strong intercultural skills and willingness to travel
We look forward to receiving your application!
Your ZEISS Recruiting Team:
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