Senior Manager, Health Care Delivery Strategic Marketing
At a glance
Senior General Marketing role at Cvshealth. Work from home · full-time · $82,940–$182,549 base.
growthroles summary, based on the employer's posting.
What you'll do
- Set yearly marketing direction and integrated campaigns for MinuteClinic services, tying investment plans to business growth priorities
- Guide agency and internal teams from planning through launch and improvement across paid media, search, CRM, digital, content and in-store channels
- Use consumer research, market signals and performance data to spot opportunities and improve marketing decisions
- Work with business leaders to strengthen patient acquisition, engagement and care journeys across complex initiatives
- Oversee portfolio budgets, spending forecasts and results, then advise executives on priorities, risks and resource tradeoffs
What you bring
- At least seven years in marketing strategy, integrated or digital marketing, growth, CRM, media, content or a related discipline
- At least six years directing complex cross-team work, agency partnerships or teams in a matrixed setting
- A bachelor's degree in marketing, business, communications or a related area
- You can turn business goals and consumer insight into marketing plans with measurable results, using performance, testing and financial data
Who this fits
This senior role suits a marketing leader who can guide cross-functional work, advise senior stakeholders and develop a team. The position is listed as work from home in the United States and hybrid.
From the employer
We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.
Position Summary
At CVS Health, we are committed to making health care more accessible, connected, and easier to navigate. The Senior Manager, Health Care Delivery Strategic Marketing, will lead marketing strategy and integrated execution across a portfolio of MinuteClinic services and growth initiatives spanning in-person, virtual, and asynchronous care. This individual will translate business priorities into actionable marketing plans that drive awareness, improve the patient experience, and support measurable business growth. The role partners closely with teams across Media, CRM, Digital, Analytics, Creative, Operations, Clinical, Legal, and Finance to deliver impactful, customer-centered marketing programs. This leader will oversee strategy, performance measurement, budget management, and team development while serving as a trusted advisor to business stakeholders.
Key Responsibilities
- Develop and execute annual marketing strategies, investment recommendations, roadmaps, and integrated campaigns that support business objectives and growth priorities across MinuteClinic services
- Lead cross-functional teams and agency partners through planning, development, launch, and optimization of omnichannel marketing initiatives across paid media, search, CRM, digital, content, influencer, and in-store channels
- Use consumer insights, market intelligence, performance metrics, and business data to identify opportunities, inform decision-making, and optimize marketing effectiveness
- Partner with business leaders and key stakeholders to improve patient acquisition, engagement, customer journeys, and overall care experience while driving alignment across complex initiatives
- Manage portfolio budgets, forecast investments, monitor spending, evaluate performance, and provide executive-level recommendations regarding priorities, risks, tradeoffs, and resource allocation
Required Qualifications
- 7+ years of experience in marketing strategy, integrated marketing, digital marketing, growth marketing, CRM, media, content, or related disciplines
- 6+ years of experience leading complex cross-functional initiatives, agency relationships, or teams in a matrixed environment
- Demonstrated ability to translate business goals, consumer insights, and market opportunities into actionable marketing strategies and measurable outcomes
- Strong analytical skills with experience using performance metrics, testing methodologies, financial data, and business insights to guide decision-making
- Proven ability to influence senior stakeholders, manage multiple priorities, communicate effectively, and drive execution in a fast-paced environment
Preferred Qualifications
- 7+ years of marketing experience within healthcare, retail, consumer services, or another highly regulated industry
- Experience leading marketing strategies across a diverse portfolio of products, services, or growth initiatives
- Demonstrated success improving digital customer or patient journeys through collaboration with marketing, product, analytics, digital, and operations teams
- Experience managing budgets, forecasting investments, and making data-driven recommendations to optimize business performance
- Familiarity with AI-enabled marketing, search, content creation, personalization, analytics, and measurement tools.
- MBA or advanced degree
Education
- Bachelor's degree in Marketing, Business, Communications, or a related field
Pay Range
The typical pay range for this role is:
$82,940.00 - $182,549.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.
Additional details about available benefits are provided during the application process and on Benefits Moments.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
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