Digital Account Director - Yorkshire
Leadership Account Management role at Yell Ltd. Remote · full-time · £22,000–£51,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Manage and grow a high-value Yorkshire client portfolio through premium and bespoke digital solutions
- Find new digital opportunities by building advertising programmes around client needs and Yell’s spend thresholds
- Work with the Field Sales Manager and BDM team to generate referrals and support their development
- Coordinate with digital marketing, product, commercial, learning, marketing and finance teams on shared accounts
- Run onboarding and training, then embed effective sales practices across the team
What you bring
- At least three years managing high-value digital advertising accounts
- A strong record of digital sales success across existing customers and new high-value acquisitions
- Clear understanding of digital campaigns and technology, with the ability to simplify complex information
- A practical development plan that keeps your skills and competitor knowledge current
- Resilience, flexibility, tenacity and a respectful, collaborative approach
Who this fits
You’ll suit a strategic, client-focused digital seller who can retain and expand valuable accounts while winning new business. The role sits in Yell’s field sales channel and includes coaching and team support. You must live within the Yorkshire patch.
From the employer
We've been championing local businesses for over 60 years. Where once our Yellow Pages helped those businesses get found and chosen, we now do this and much, much more with our proven digital marketing solutions, making us the UK's number one managed digital advertising partner for local businesses.
We have an opportunity for a Digital Account Director covering Yorkshire (You must be based on patch), joining a community of Digital Account Directors within Yell’s Field Sales channel. You will deliver best in class, high end and bespoke digital solutions high-value client base. Each Yell Agency Customer will have a minimum annual spend of £8K across a wide product range.
The primary function of the role is to retain, nurture and grow customers’ product spend into high performing digital marketing solutions, whilst actively sourcing new business and working with a team on BDMs to drive referrals into your pipeline. Essentially, the need to develop and grow your client’s digital portfolio will be your everyday driver as well acquiring new high value customers looking for a digital agency level solution.
Key Responsibilities:
- Managing an elite portfolio of customers, with annualised spend ranging from £8000 - £70,000.
- Delivering growth sales primarily from our premium & bespoke products - actively identifying and acquiring new digital opportunities by developing advertising programs that meet clients’ needs and the Yell agency minimum spend thresholds.
- Working with your Field Sales Manager and team of BDM’s to drive high quality referral opportunities whilst supporting in the training and development of the BDM’s within your territory.
- Nurturing relationships with key stakeholders within the business including your Digital Marketing Manager, whom you share your accounts with, product and commercial managers, L&D, marketing and finance. Training and Onboarding: Facilitate training sessions and onboarding programs for new and existing team members, ensuring alignment with organisational goals.
- Best Practice Implementation: Drive the adoption of best practices within the team, leveraging your experience to cultivate a high-performance sales culture.
- A minimum of 3 years’ experience in managing high value digital advertising accounts.
- Ability to demonstrate a highly successful track record of digital sales performance during their career to date from both a base of customer and high value acquisition.
- A strategic thinker with a high understanding of digital marketing campaigns and technology.
- Resilient and disciplined with tenacity. Never afraid to ask for testimonials which supports their client dedicated ethos.
- Ability to demonstrate a highly effective personal development plan to continuously adapt to the digital market and keep in touch with what our competitors are doing.
- An excellent communicator with the ability to explain complex digital information clearly and concisely.
- Emotionally Intelligent, demonstrating respectful, professional and collaborative approaches to team member and supporting functions within the business.
- Task orientated, everyday willing to go the extra mile for their client. Flexible – able to adapt to changing priorities and targets and strategies quickly.
Why join us?
- Salary £51,000 , OTB £22K , Car Allowance of £6000 or £6800 (dependant on your car)
- Yell Gold Award annual incentive
- At least 31 days holiday (inc. public holidays), building to 34 over 5 years
- Savings at over 900 outlets inc. supermarkets, fashion, electronics, and travel
- Access to mind, money and movement wellbeing resources and gym discounts
- Savings on eyecare and free eye tests
- Company-wide and local recognition schemes
- 24/7 Employee Assistance Programme support
- Pension scheme for colleagues aged 22 to State Pension Age
- Life insurance for all
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