Agency Partnerships Lead
At a glance
Senior Channel & Partnerships role at Writesonic. Remote, United States · full-time.
Pay not stated
Growth Roles summary, based on the employer's posting.
What you'll do
- Run the agency pipeline from initial prospecting through closing partnership deals
- Create referral, reseller, and white-label programs for agency partners
- Build relationships with leaders at major holding-company networks
- Equip agencies with pitch workspaces, training, case studies, and sales materials
- Lead agency webinars, roundtables, certification, co-marketing, and community programs
What you bring
- At least five years selling SaaS to agencies, preferably in social listening, analytics, or MarTech
- A record of closing business with Omnicom, WPP, Dentsu, or Publicis networks
- Experience building or expanding an agency partner program at a Series A or B company
- Working knowledge of agency operations, billing, retainers, project fees, and margins
- Active agency-leader relationships you can use within ninety days
Who this fits
You will suit a senior builder who can sell to both large agency networks and boutique firms. You should understand SEO and SEM services, explain GEO to agencies and their clients, and create programs rather than only maintain relationships. The role is remote within the United States and includes agency events, conferences, webinars, and roundtables.
From the employer
About the Role
We're looking for an Agency Partnerships Lead who can make Writesonic the default GEO platform for agencies worldwide. You'll own the full agency lifecycle: finding the right partners, onboarding them, and helping them win clients with AI search visibility services.
This isn't a traditional partnerships role. You'll build relationships with decision-makers at holding companies like Omnicom, WPP, and Dentsu while also helping boutique agencies pitch GEO services to their first clients. We need someone who can close six-figure agency deals and then jump on a webinar to teach 50 agency owners how to sell AI search optimization.
What You'll Do
Build Agency Revenue (60%)
- Own the agency partner pipeline from prospecting to close
- Develop tiered partnership programs (referral, reseller, white-label)
- Build relationships with holding company leaders (Omnicom, WPP, Publicis, Dentsu, IPG, Havas)
- Close agency deals ranging from $10K to $100K+ annual contracts
Enable Agency Success (25%)
- Build pitch workspaces that help agencies win new clients with GEO services
- Develop training programs that turn agency teams into GEO experts
- Host monthly agency webinars and roundtables
- Build case studies that agencies can use in their sales process
Scale the Partner Ecosystem (15%)
- Design partner certification programs
- Create co-marketing playbooks for agency partners
- Build a partner community where agencies share wins and learn from each other
- Represent Writesonic at agency-focused events and conferences
- Develop referral programs that drive inbound partner interest
Requirements
What We're Looking For
Must-Have Experience
- 5+ years selling SaaS to agencies (social listening, analytics, or MarTech preferred)
- Track record closing deals with holding company networks (Omnicom, WPP, Dentsu, Publicis)
- Built or scaled an agency partner program at a Series A/B company
- Deep understanding of how PR, digital, and marketing agencies operate and bill clients
- Existing relationships with agency leaders you can activate in 90 days
- Experience creating white-label and reseller programs
Domain Knowledge
- Understands SEO/SEM and how agencies sell these services
- Can articulate GEO value proposition to both agency owners and their clients
- Knows the difference between selling to a 10-person boutique vs. a 500-person network agency
- Familiar with agency economics: retainers, project fees, margin requirements
Builder Mentality
- Creates partner enablement materials, not just manages relationships
- Comfortable presenting at agency conferences and hosting webinars
- Can design partnership structures from scratch
- Ships new partner programs monthly, not annually
Why This Role Matters
Agencies are the multiplier. One agency partnership can bring 10, 50, or 100 clients onto the platform. We need someone who can build these relationships faster and deeper.
You're not joining to manage existing partners. You're here to make Writesonic the platform agencies recommend when clients ask about AI search visibility. We have the product (white-label reporting, multi-client dashboards, pitch workspaces). We need someone to turn these features into a partner program that scales.
This is a career-defining opportunity to own agency partnerships in a category that will be as fundamental as SEO.
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