Head of Brand & Product Marketing

Workstream Open · verified Sep 10, 2026

Singapore Director Product Marketing

Leadership Product Marketing role at Workstream. Singapore.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set Workstream’s positioning and test restaurant-led versus broader frontline-workforce narratives
Lead launches for AI, hiring, HR, and payroll products, covering messaging, packaging, plans, and sales enablement
Oversee content and design across the website, case studies, video, webinars, and social
Give sales and partnerships competitive insight, ROI stories, and customer evidence while joining deal and prospect conversations
Manage a small marketing team while contributing hands-on as a product marketer

What you bring

Bring at least five years of B2B marketing experience with strong product marketing depth
Have built and led marketing teams and started a company, category, or function from scratch
Write sharp positioning yourself and build repeatable systems for the team
Use AI agents and automation in daily work, with exposure to scripts, APIs, Zapier, or similar workflows
Tie marketing performance to pipeline and revenue rather than impressions

Who this fits

You’ll fit a fast-moving builder role with broad ownership across brand, product marketing, content, and design. The job is based in San Francisco and requires in-office work at least four days per week, relocation, and occasional travel. Workstream says it supports relocation and visa sponsorship for the right candidate.

From the employer

Workstream is a mission-driven company building the all-in-one HR, payroll, and hiring platform for managing the hourly workforce. There are 2.7 billion hourly workers, making up 80% of the global workforce, but this market has been heavily underserved by technology and deserves better. Workstream has been purpose-built for the hourly workforce from day one so that these businesses and their employees can thrive.

Our customers include leading brands from multiple sectors, including Burger King, Carl's Jr./Hardee's, IHOP, KFC, and Culvers. We are a high growth series B company and quickly expanding our product portfolio to deliver on our vision. We are backed by legendary VCs and industry experts like Founders Fund, BOND, and Coatue.

Grow With Us

We are looking for a Head of Brand & Product Marketing to join our team. This is building, not maintaining. You will own how Workstream is positioned, launched, and remembered, at the moment we expand from a vertical SaaS leader into an AI-native platform for the entire frontline workforce. You'll run product marketing, brand, content, and design as one team, report directly to our revenue leadership, and see your work show up in the pipeline within weeks, not quarters.

We are looking for leaders that thrive in a fast-paced environment. Ex-founders thrive here.

Location & Relocation

This is a 4 to 5-days-per-week in-office role at our San Francisco office. We believe being together is important for building quickly, collaborating closely, and shaping the next chapter of Workstream
We support relocation and visa sponsorship for the right candidate

Day In The Life

Positioning & Narrative: Own Workstream's positioning and messaging end to end, including the biggest open strategic question we have: leading with our restaurant dominance vs. the broader frontline-workforce story. You'll test it, not debate it.
Product Launches: Run GTM launches for a portfolio that now ships AI products (like our AI assistant for frontline teams) alongside hiring, HR, and payroll. Messaging, pricing & packaging input, launch plans, and the enablement that makes Sales dangerous in the first week.
Brand & Content: Lead our content and design team across the website, case studies, video, webinars, and social. Raise the bar on everything customer-facing, and use AI to produce at a pace a team twice our size couldn't match a year ago.
Working with Sales: Arm AEs and partnerships with narratives, competitive teardowns, ROI stories, and customer proof. Sit in on deals. Talk to lost prospects. Change the message when the market tells you to.
Team Leadership: Manage and grow a small, high-output team of product marketers, content marketers, and designers, and be the strongest IC on it when it matters.

Who You Are

Slope over pedigree: 5+ years in B2B marketing with real product marketing depth, but we care more about what you've shipped and how fast you're improving than the logos on your resume.
Management experience: You have built and led hungry and dynamic marketing teams in the past.
Founder energy: you've started something (a company, a category, a function from zero) and you default to action; former founders welcome!
A writer and an operator: you produce sharp positioning yourself, and you build systems so the team produces it without you.
AI-native: you already use AI agents across your daily work and you'll push the team to do the same.
Commercially ruthless: you measure marketing in pipeline and revenue, not impressions.
Hungry: you outwork the market and you want the scope of a VP role earlier than a big company would ever give it to you.
Experience with SMB buyers, hourly/frontline workforces, HR tech, or payroll is a strong plus.

Travel & Location

Willing to relocate to San Francisco; in-office at least 4 days per week
Occasional travel for customer visits, conferences, and team events

What We Offer

Pay directly to your bank account (once a month)
Health Insurance
Flexible PTO
Follow Singapore Holidays
Company-issued device will be provided
Workstream will process CPF and taxes
Experience using AI to automate repetitive and data processing tasks.
Prior exposure to code-based automation workflows (e.g. Python scripts, APIs, Zapier, or similar) - no need to know how to code!
Familiarity with common marketing tools (e.g. HubSpot, Google Analytics, Google Tag Manager)

Know More About Workstream

Additional Information

Workstream provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

We are committed to the full inclusion of all qualified individuals.