Head of Brand & Product Marketing
Leadership Product Marketing role at CMC Markets. London · full-time · no salary stated · we estimate £77,000–£126,000.
CMC Markets has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll define the brand's position, messaging and creative direction
- You'll lead integrated campaigns across TV, BVOD, digital video, social, audio, out-of-home, content and partnerships
- You'll set creative standards and steer briefs, concepts, storytelling and asset approvals
- You'll manage sponsorship partners, rights activation, content, hospitality, governance and performance measurement
- You'll use research and campaign data to sharpen audiences, propositions and marketing effectiveness
What you bring
- You'll bring at least seven years in brand, integrated or related marketing, including senior leadership experience
- You'll show a record of building distinctive brand platforms, strong creative briefs and integrated campaigns
- You'll have managed sponsorships or partnerships, including activation, rights, relationships and measurement
- You'll connect segmentation, customer research and Ideal Customer Profiles to insight-led planning
- You'll manage substantial budgets, agencies and complex production while aligning senior stakeholders
Who this fits
You'll suit a senior brand and product marketing leader who combines strategic creativity with sponsorship, campaign, agency and stakeholder experience. Financial services, fintech, wealth management, investing or another regulated-sector background is advantageous, while broadcast and product marketing experience are useful but not essential. This full-time maternity-cover role is based in London and involves collaboration with regional marketing, product, commercial, legal and compliance teams.
From the employer
Head of Brand & Product Marketing - Maternity Cover
As Head of Brand & Product Marketing at CMC Markets, you will lead the development and delivery of brand strategy, creative campaigns and sponsorship activity across the business. You will work closely with senior stakeholders, regional marketing teams, product, compliance and external agencies to strengthen CMC Markets’ brand, increase awareness and ensure a consistent and distinctive customer experience across every touchpoint.
Your mission: provide confident strategic and creative leadership during a period of maternity cover, maintaining momentum across key brand initiatives while delivering integrated campaigns and sponsorship activations that support CMC Markets’ commercial objectives.
Key Responsibilities
- Own and evolve CMC Markets’ brand strategy, positioning, messaging and creative platform, ensuring the brand remains distinctive, relevant and commercially effective
- Lead the development and delivery of integrated brand campaigns across channels including TV, BVOD, digital video, social media, audio, out-of-home, content and partnerships
- Set a high creative standard, leading the briefing, development and approval of campaign concepts, brand storytelling and creative assets
- Manage CMC Markets’ sponsorship portfolio, overseeing partner relationships, rights activation, campaign integration, content creation, hospitality, governance and performance measurement
- Develop sponsorship activation plans that maximise brand visibility, audience engagement and commercial value across paid, owned and earned channels
- Create and maintain clear Ideal Customer Profiles, audience segments and customer propositions to inform campaign strategy, creative development, media planning and go-to-market activity
- Use customer research, market insight, brand tracking and campaign performance data to identify opportunities and improve marketing effectiveness
- Manage creative, media, production and research agencies, ensuring briefs are strategically robust and work is delivered on time, within budget and to a high standard
- Act as a senior brand guardian, ensuring consistency across visual identity, tone of voice, customer communications and regional marketing activity
- Partner with product and commercial teams to support product positioning, proposition development, launches and go-to-market planning where required
- Work closely with performance marketing, CRM, content, social and regional teams to connect long-term brand building with customer acquisition, engagement and retention objectives
Requirements
- 7+ years of experience in brand marketing, integrated marketing or a related discipline, including experience in a senior leadership role
- Strong strategic and creative experience, with a proven record of developing distinctive brand platforms, compelling creative briefs and integrated campaigns
- Experience managing significant sponsorships or brand partnerships, including activation planning, rights management, stakeholder relationships and measurement
- Demonstrable experience leading major above-the-line and multi-channel campaigns from initial strategy through to production, launch and evaluation
- Strong understanding of audience segmentation, customer research, Ideal Customer Profiles and insight-led marketing planning
- Commercially minded, with the ability to connect brand investment and sponsorship activity to measurable business and customer outcomes
- Experience managing substantial marketing budgets, external agencies and complex production processes
- Confident senior stakeholder manager with the ability to influence, challenge and align teams across marketing, product, commercial, legal and compliance functions
- Experience in financial services, fintech, wealth management, investing or another regulated industry is advantageous
- Experience delivering TV, BVOD or other large-scale broadcast campaigns is a strong advantage
- Product marketing experience including proposition development, positioning, messaging and go-to-market planning - is beneficial but not essential
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