Head of Product Marketing
At a glance
Director-level Product Marketing role at Synthesia. London · full-time · £140,000–£180,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Set the company-wide story and product positioning, then keep it current as the portfolio changes
- Lead launches across video, interactive avatars, the API and future products
- Direct competitive strategy and buyer research, then shape messaging for sales, web and campaigns
- Manage five product marketers, hire additional team members and raise the quality bar
- Build and use agents to automate PMM work such as competitor tracking, research synthesis or launch operations
What you bring
- You have led a multi-product portfolio and built or expanded the team supporting it
- You have set positioning and narrative at company level, not just for an individual product
- You have automated parts of your own product marketing work using agents
- You communicate strongly in writing and speech, and have managed senior stakeholders and complex programs
- You can partner with sales enablement and support complex enterprise go-to-market work
Who this fits
This director-level role suits an experienced product marketing leader who can guide a team while shaping company-wide positioning and portfolio launches. The role is based in London and is hybrid.
From the employer
Synthesia is the world’s leading AI video platform for business, used by over 90% of the Fortune 100. Founded in 2017, the company is headquartered in London, with offices and teams across Europe and the US.
As AI continues to shape the way we live and work, Synthesia develops products to enhance visual communication and enterprise skill development, helping people work better and stay at the center of successful organizations.
Following our recent Series E funding round, where we raised $200 million, our valuation stands at $4 billion. Our total funding exceeds $530 million from premier investors including Accel, NVentures (Nvidia's VC arm), Kleiner Perkins, GV, and Evantic Capital, alongside the founders and operators of Stripe, Datadog, Miro, and Webflow.
The Role
Synthesia is the #1 Enterprise AI video generation since 2016, and today we work with 90% of the Fortune 100. Our core product, Studio, lets anyone turn a script into a polished video with an AI avatar, no camera or crew required.
Now we're entering a new chapter. We're making those avatars interactive. Instead of watching a video, people can have a real conversation with one: ask it questions, practice a sales pitch, run through a training scenario, get answers back in real time.
That shift needs a story, and you own it. As Head of Product Marketing, you lead the function that decides how the whole product line is positioned, messaged, and launched. Video, interactive avatars, the API, and whatever comes next.
You'll set the platform narrative and keep it sharp as the product evolves. You'll run launches across the portfolio, own competitive strategy and buyer research, and set the messaging that sales, web, and campaigns all run on.
You'll lead a team of five PMMs, hire into it, and raise the bar for what good looks like.
What You'll Do
You build and deploy agents. You've automated real parts of your own PMM work with them, whether that's competitive tracking, research synthesis, or launch ops.
You've led a portfolio of products and built or grown the team behind it.
You set positioning and narrative at the company level, the top-line story everything else ladders up to.
You're an excellent communicator, written and spoken. Your have experience managing senior stakeholders and complex program management.
You partner closely sales enablement, and can support complex enterprise GTM motions.
Compensation
The base salary range for this position is £140,000 - £180,000.
We also offer equity and a comprehensive benefits package. Individual compensation will depend on experience, skills, and location.
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