Marketing Manager
Wolters Kluwer Open At a glance
Manager-level General Marketing role at Wolters Kluwer. Madrid · full-time · no salary stated · we estimate €46,850–€61,500 across Spain.
Wolters Kluwer has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Build Spain's field marketing plan around regional and global goals, then turn it into local campaigns
- Generate demand and pipeline through events, webinars, partner programs and digital campaigns
- Work with Spanish sales teams to shape marketing programs around commercial needs and revenue goals
- Measure campaign results, pipeline impact and return, then use the findings to adjust investment
- Bring Spanish customer and market feedback into regional planning and share practices with European field marketers
What you bring
- Three to six years in field marketing, ideally in B2B software or SaaS
- A track record of generating demand, acquiring leads and creating pipeline
- You can plan and deliver events, webinars and industry conferences, and work closely with sales
- Fluent spoken and written Spanish and English
Who this fits
This is a hands-on manager role based in Madrid with a hybrid setup. You'll suit work that combines planning with campaign delivery and regular collaboration across sales and European marketing teams. You may also guide junior colleagues on their day-to-day marketing work when needed. Interviews include an in-person stage, and candidates may need to attend the office.
From the employer
About Wolters Kluwer Legal Software
Wolters Kluwer Legal Software is part of the Legal & Regulatory division and provides trusted, AI-powered solutions that help legal professionals work more efficiently, reduce risk, and make informed decisions.
As our Field Marketing Manager for Spain, you will take ownership of regional marketing initiatives that drive demand, pipeline, and revenue growth for our Legisway and Kleos solutions. Working closely with sales, product marketing, and content marketing teams, you will ensure global strategies are successfully adapted and executed in the Spanish market.
The Role
This is a hands-on marketing position focused on translating strategy into action. You will develop and execute local campaigns, manage events and digital programs, and use data-driven insights to optimize performance and support business growth.
Key Responsibilities
- Develop and execute the field marketing strategy for Spain, aligned with regional and global business objectives.
- Drive demand generation and pipeline growth through integrated marketing campaigns.
- Plan and deliver marketing programs, including events, webinars, partner initiatives, and digital campaigns.
- Partner closely with local sales teams to support commercial priorities and revenue targets.
- Localize and activate global campaigns to ensure relevance for the Spanish market.
- Track, analyze, and report on campaign performance, pipeline contribution, and ROI.
- Optimize marketing investment using data-driven insights and performance metrics.
- Collaborate with field marketing colleagues across Europe to share best practices and drive consistency.
- Act as the voice of the Spanish market, providing customer and market insights to influence regional planning.
- Support and guide junior team members on day-to-day marketing activities when required.
What We're Looking For
Experience & Skills
- 3-6 years of experience in field marketing, preferably within B2B software or SaaS environments.
- Proven success in demand generation, lead acquisition, and pipeline creation.
- Strong experience planning and executing events, webinars, and industry conferences.
- Experience working closely with sales teams to develop and deliver revenue-focused marketing programs.
- Understanding of the Spanish business landscape and B2B buyer journey.
- Familiarity with marketing automation, CRM, and reporting platforms, such as Salesforce and Eloqua.
- Strong analytical skills with the ability to translate data into actionable recommendations.
Personal Attributes
- Fluent in Spanish and English, both written and spoken.
- Strategic thinker with a hands-on approach to execution.
- Strong stakeholder management and cross-functional collaboration skills.
- Excellent communication and presentation abilities.
- Positive, proactive, and results-oriented mindset.
- Comfortable working in a fast-paced, international environment.
Preferred
- Experience within LegalTech, professional services, or another regulated industry.
- Exposure to regional or multi-country marketing programs.
Why Join Us?
This is an opportunity to play a key role in growing a market-leading LegalTech business, working with innovative AI-powered solutions and collaborating with talented teams across Europe. You'll have the autonomy to shape marketing success in Spain while making a measurable impact on business growth.
Our Interview Practices
To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
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