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Business Unit Manager (Sales & Marketing Leadership role)

AbbVie abbvie.com Open
Hybrid Madrid Full-time Manager General Marketing

At a glance

Manager-level General Marketing role at AbbVie. Madrid · full-time · no salary stated · we estimate €42,000–€64,500 across Spain.

Estimated pay

AbbVie has not published a salary for this role. The figure below is our estimate, not theirs.

€42,000 – €64,500
What the middle half of mid-level general marketing roles in Spain paid, among postings that did state a salary.
Worked out from 7 postings that stated pay, median €54,500. Last updated Oct 10, 2026.
RoleGeneral Marketing
SeniorityManager
LocationMadrid
WorkplaceHybrid
EmploymentFull-time
PostedOct 30, 2026
Role brief

growthroles summary, based on the employer's posting.

What you'll do

  • Shape the country brand plan after assessing competitors, market openings and risks, then translate it into practical actions
  • Set sales figures with your team, manage the unit’s P&L and review margins and wider financial results
  • Coach marketing and sales teams, set their priorities and standards, and build their skills through training and feedback
  • Stay close to key customers while checking local processes and regulatory compliance
  • Keep the business moving by developing new launches and sales while maintaining existing business

What you bring

  • A relevant university qualification in science, applied science, business or another listed discipline
  • Substantial brand or marketing and omnichannel background, plus field experience in sales, medical or market access
  • Experience leading marketing, field and cross-functional teams, with a record of building teams and guiding change
  • Strong financial understanding, including P&L management and budget submissions, and the ability to turn strategy into realistic marketing work

Who this fits

This manager role suits someone with experience across more than one indication and a track record of developing teams. The position is in Madrid with a hybrid arrangement. You must be open to international relocation for a future assignment in the medium term.

From the employer

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Reporting to the Business Unit Director

More than a job. It's a chance to make a real difference.

The Business Unit Manager, will coordinate, facilitate and lead the strategic development, tactical implementation and financial planning components of all Sales and Marketing related topics of the Brand Strategy and manage customer and other commercial activities.

Lead and coach both Marketing & Sales Force teams to maximize brand sales and margin, placing the patient at the center of any efforts and operating within AbbVie business code of conduct, policies and all applicable laws and regulations.

In this pivotal role, the BUM will be responsible for the generation of new businesses and launches as well as for the maintenance of existing business.

Highlighted Key responsibilities:

MARKET DYNAMICS AND LEADERSHIP

  • Evaluates the current competition and the potential opportunities/threats.
  • Encourages/promotes market awareness & competitive intelligence in own team/organization.
  • Builds/maintains close contact with key customers.
  • Reviews and consolidates the plan to present an overall brand business plan for the country then the tactical plan.
  • Provides a clear business direction to form a framework for BU sales managers to plan within.

FINANCIAL/SALES PLANNING AND IMPLEMENTATION

  • Gives clear guidelines on what figures/data has to be provided as input to the financial plan.
  • Decides the final sales plan in close collaboration with own team. Ensures the plan is detailed and consistent.
  • Manages the BU P&L on a regular basis, monitoring and tracking divisional margin goals.
  • Regularly reviews all aspects of financial performance and performance of own team.
  • Analyses potential consequences of certain courses of action, i.e., models “what if’s”.
  • Investigates unusual results.

COUNTRY PROCESSES AND PROCEDURES

  • Continually assesses the capability of the local/country organization to “deliver” the plan
  • Operates within the guidelines, policies and procedures of the OEC for the country; ensures no violations occur.
  • Ensures regulatory compliance for the BU.

ORGANIZATION AND PEOPLE MANAGEMENT

  • Instills/reinforces AbbVie culture in local organization.
  • Sets/maintains high standards of recruitment/selection.
  • Ensures the sales team is focused on priority areas of business.
  • Defines responsibilities and sets performance standards for own team.
  • Ensures all staff receives adequate training to enable superior performance.
  • Coaches and develops own team by giving honest feedback on performance.
  • Motivates all staff by giving appropriate reward and recognition to major achievements of the key individuals and the entire team.

COMPANY SUPPORT

  • Builds/maintains close contact to Affiliate, EHQ and other Country Business Units.
  • Relevant university degree. Science/Applied Science/ Business discipline.
  • Significant Marketing / Brand Management and omni-channel experience as well as in-field experience in a Sales, Medical or Market Access function.
  • Experience in leading marketing /infield teams as well as cross-functional teams: proven track record in successfully building up high-performing teams and guiding them through change.
  • Therapeutic area experience: experience of working on more than one indication to demonstrate versatility and depth in your professional background. Knowledge of external stakeholder environment and market access issues.
  • Financial Acumen: strong understanding of financial concepts, particularly the ability to manage a P&L, and Budget submission.
  • Strong strategic mindset, with the ability to translate strategies into actionable and realistic marketing actions.
  • Strong change agent and understanding for future trends within pharma.
  • Candidates should be willing and able to relocate internationally for future assignments within the company in the mid-term.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

Opportunity

General Marketing work from LinkedIn, X, Reddit and Upwork, in one list.

Each morning you get everything that fits, strongest first.

General Marketing

Find me work

By the team behind growthroles.

Find me work
Opportunity

General Marketing work from LinkedIn, X, Reddit and Upwork, in one list.

Each morning you get everything that fits, strongest first.

Find me work

By the team behind growthroles.