Marketing Manager - Cardiovascular
At a glance
Mid-level General Marketing role at Viatris. Madrid · full-time.
Pay not stated Marketing Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set direction for the cardiovascular portfolio and connect priorities to longer-term business goals
- Guide product managers while building collaboration, clear priorities, and consistent execution
- Create and deliver the therapeutic area plan for future growth, portfolio choices, and business drivers
- Prepare launches, improve mature-brand performance, and shape positioning, messaging, campaigns, and omnichannel work
- Track forecasts, P&L, A&P spending, KPIs, market signals, and cross-functional delivery across the portfolio
What you bring
- A bachelor’s degree in business, marketing, life sciences, or a related discipline
- At least five years in pharmaceutical marketing, ideally involving cardiovascular, primary care, or a related area
- A record of leading teams, product launches, pre-launch planning, mature brands, and portfolio improvement
- Working strength in forecasting, business planning, financial follow-up, analysis, project management, and stakeholder communication
- Advanced English plus strong command of Excel, PowerPoint, and Word
Who this fits
You’ll suit a people leader who can combine pharmaceutical marketing strategy with hands-on portfolio execution. The role involves coordinating Product Managers and working across Sales, Medical, Regulatory, Market Access, Supply Chain, agencies, and suppliers. Travel can reach up to twenty percent of the time.
From the employer
Viatris is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally. With a mission to empower people worldwide to live healthier at every stage of life, we provide access at scale, currently supplying high-quality medicines to approximately 1 billion patients around the world annually and touching all of life's moments, from birth to the end of life, acute conditions to chronic diseases.
We have been included on number of award lists that demonstrate the impact we are making.
Every day, we rise to the challenge to make a difference, and here’s how the Marketing Manager – Cardiovascular role will make an impact:
Key responsibilities for this role include:
- Lead the strategic direction and execution of the Cardiovascular portfolio, ensuring alignment with business objectives and long-term growth priorities.
- Coordinate, coach, and develop a team of Product Managers, fostering collaboration, prioritization, and high-performance execution.
- Drive the development and implementation of the 2027–2031 strategic plan for the therapeutic area, identifying growth opportunities, portfolio priorities, and future business drivers.
- Ensure successful preparation and execution of key launches.
- Lead lifecycle management and optimization strategies for mature brands, ensuring sustained performance and competitiveness.
- Provide strategic guidance on brand positioning, messaging, promotional campaigns, and omnichannel initiatives.
- Maintain deep understanding of the market environment, including competitors, pricing dynamics, launch activities, customer insights, and market trends.
- Oversee forecasting processes to ensure accurate demand planning and minimize stock risks.
- Monitor business performance, P&L evolution, A&P investments, and key KPIs across the portfolio.
- Drive strong cross-functional alignment with Sales, Medical, Regulatory, Market Access, Supply Chain, and other key stakeholders.
- Coordinate external agencies and suppliers to ensure high-quality and timely execution of marketing initiatives.
- Ensure excellence in execution across congresses, events, promotional activities, and customer engagement initiatives.
- Support decision-making through performance analysis, market insights, and identification of business opportunities.
- Train, mentor, and support team members to strengthen strategic capabilities and execution standards.
The minimum qualifications for this role are:
- Bachelor’s degree in business, Marketing, Life Sciences, or any relevant area.
- Desirable 5 years of experience in pharmaceutical marketing, including exposure to Cardiovascular, Primary Care, or related therapeutic areas.
- Proven experience managing teams, with strong people leadership and coordination capabilities.
- Strong strategic mindset with demonstrated ability to formulate and execute long-term business strategies.
- Solid experience in product launches and pre-launch planning.
- Experience managing mature brands and optimizing portfolio performance.
- Strong knowledge of forecasting, business planning, and financial follow-up.
- Experience working in complex cross-functional environments.
- Excellent project management and prioritization skills.
- Strong analytical and problem-solving capabilities.
- Excellent communication and stakeholder management skills.
- Advanced English level, both written and spoken.
- Excellent knowledge of MS Office tools (Excel, PowerPoint, Word).
- Experience with omnichannel strategies and digital initiatives is desirable.
- Availability of traveling up to 20% of the time.
Viatris is an equal opportunity employer. All qualified applicants will receive equal consideration for employment without regard to race, nationality, religion, age, color, sex, sexual orientation, gender identity, gender expression, disability, or any other characteristic protected by local, regional, or state laws, rules, or regulations
At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others.
Viatris is an Equal Opportunity Employer.
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