Product Marketing Manager
At a glance
Manager-level Product Marketing role at Wix. New York · full-time · $175,000–$200,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Take charge of an audience and its growth target, guiding the work from strategy through execution with AI support
- Produce campaigns, landing pages, product content and customer stories at scale using AI tools
- Test messaging, creative and audience choices across channels to improve sign-ups and engagement
- Create tools, automations and AI workflows that speed up marketing work
- Shape launch positioning, messaging and go-to-market plans with Product and Growth
What you bring
- You have PMM experience at a growth-focused B2C tech company, with campaigns tied to customer acquisition, market entry or product launches
- You can point to measurable results from marketing campaigns you've run
- You have built with AI tools such as Claude Code, Cursor or Replit, and use them in your regular work
- You bring strong audience and positioning instincts, plus clear writing that makes complex ideas easy to grasp
Who this fits
This suits a marketer who can own work independently, move quickly through changing priorities and focus on winning new customers. You need to be based in the NYC area and visit the NYC office three days per week. The role reports a base salary range of $175,000 to $200,000 per year, with company RSUs also included in the compensation package.
From the employer
We're looking for an experienced marketer with a strong track record of growth plays, who owns an audience and is accountable for growing Base44 through it — understanding that audience deeply, shaping the product to serve it, positioning Base44 for it, and running the campaigns and channel presence that reach it. You're marketer first: you have real instincts for what makes people click, sign up, and stick around, backed by experience running campaigns and growth experiments. And you're AI-native in how you work — you use tools like Claude Code, Cursor, or similar to move faster and build things most marketers would need a team for.
In your day-to-day, you will:
Own an audience and a growth number — from strategy to execution — using AI to accelerate every step, not replace your judgment
Create campaigns, landing pages, product content, and customer stories at a speed and volume that would be impossible without AI fluency
Run growth experiments across channels, rapidly testing messaging, creatives, and audiences to find what drives sign-ups and engagement
Build your own tools, automations, and AI workflows to solve marketing problems faster than the old way would allow
Lead product launches alongside Product and Growth teams — shaping positioning, messaging, and go-to-market plans
Stay on the bleeding edge of AI capabilities, scouting new models and tools and applying them to marketing before anyone else does
Proven marketing experience as a PMM at a B2C tech, growth-oriented company - campaigns you've run to acquire new customers, enter new markets, or launch new products, with real numbers you've moved
Strong intuition for audience and positioning, with a bias toward growth and new customer acquisition, not just retention
Genuine AI fluency — you've built with tools like Claude Code, Cursor, Replit, or similar, and it's now part of how you work, not a novelty
High agency and independence — you own projects end-to-end with minimal hand-holding
Strong written communication — you can simplify complex ideas and write copy that connects
Comfort with speed and ambiguity — you thrive in fast-moving environments where priorities shift
We are seeking candidates based in the NYC area who can visit our NYC office 3x per week
The marketing team at Base44 is a dynamic group dedicated to crafting compelling narratives and driving impactful campaigns that resonate with B2B audiences. By leveraging cutting-edge tools and customer insights, we ensure our strategies are data-driven and aligned with market needs. Collaboration, innovation, and a commitment to excellence define our approach as we work to elevate the Base44 brand and its offerings in the competitive B2B landscape.
Expected base compensation salary range $175,000 - 200k. In addition to base pay you will receive company RSUs as part of the compensation package.
Final package may vary and will be determined by various factors including location the role is expected to be performed, shift, candidate profile and ideal qualifications.
For U.S. employees, this role is currently eligible for a benefit package that includes competitive medical, dental and vision insurance, a retirement savings plan, wellness benefits, travel expenses and subsidized lunch no matter where you live.
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