Director of Sales Development - Base44
At a glance
Director-level Sales Development role at Wix. New York · full-time · $100,000–$130,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Build the BDR team by hiring, onboarding, coaching, and developing reps across inbound and outbound work
- Set the outbound approach, from target customers and messaging to sequencing and channel choices
- Establish team routines for coaching, including standups, one-to-ones, call reviews, and performance discussions
- Track BDR activity, meetings, conversions, and pipeline contribution, then share results with GTM leaders
- Improve the BDR tools and process while testing outreach approaches and coordinating pipeline handoffs with Sales and Marketing
What you bring
- At least six years in B2B SaaS sales or sales development, including two years leading SDR or BDR teams
- A record of creating or expanding an outbound BDR operation rather than inheriting a mature one
- Working knowledge of outbound methods, sequencing platforms, and CRM design, including HubSpot or Salesforce
- You use performance data to guide coaching, forecasts, and operating decisions
Who this fits
This is a hands-on builder role for a leader who wants to establish the BDR function and manage its team. You must be based in New York and able to commute to the NYC office three days each week. The position includes base compensation of $100,000 to $130,000 per year, variable pay, and company RSUs.
From the employer
We're building the go-to-market team for Base44, an AI-powered software development platform recently acquired by Wix. As our first Director of Sales Development, you'll build and lead the SDR function from the ground up - hiring the team, designing the playbook, and owning the top-of-funnel pipeline engine that drives Base44's revenue growth.
This role is for a builder. You've led BDR teams, implemented processes and systems, you’re a master of outbound, you have strong opinions on tool stack, are on the leading edge of operationalized AI within BDR motions, and you're excited by the challenge of defining what it looks like at a category-defining AI company. You'll work closely with our sales, marketing, and Wix leadership to create the foundation for how Base44 generates and qualifies pipeline at scale.
Responsibilities
Build and lead a high-performing BDR team - hire, onboard, coach, and develop BDRs across outbound and inbound motions
Design and own the outbound prospecting playbook: targeting strategy, ICP, messaging, sequencing, and channel mix
Run a coaching-first operating cadence: daily standups, weekly 1:1s, call coaching, and performance reviews
Define and own BDR KPIs - meeting volume, pipeline contribution, conversion rates, and activity metrics - and report them clearly to GTM leadership
Partner closely with Sales and Marketing to align on ICP, campaign execution, and handoff quality between BDR and AE
Build a feedback loop between the market and the product team, surfacing what's resonating and what's not
Implement and optimize the BDR tech stack (sequencing tools, CRM hygiene, intent data, AI-powered outreach)
Drive a culture of experimentation - test messaging, personas, and channels to continuously improve pipeline quality and velocity
Build repeatable systems and playbooks for generating predictable pipeline
6+ years of B2B SaaS sales or sales development experience, with at least 2+ years directly managing SDR or BDR teams
Proven track record of building or scaling an outbound BDR function, not just running an established one
Experience selling or supporting sales of AI, ML, developer platforms, or product-led SaaS is a strong plus
Strong understanding of outbound methodologies, sequencing tools, and CRM architecture (HubSpot or Salesforce)
Data-driven mindset - you use metrics to coach, forecast, and make decisions
Excellent communication and coaching skills, comfortable presenting to sales and GTM leadership
Self-motivated, entrepreneurial, and energized by ambiguity in a high-growth startup environment
At this time we are seeking NY-based candidates who can commute to our NYC office 3 times per week
We're Base44, a newly acquired part of Wix, on a mission to change how software gets built. Our AI-powered platform allows anyone to create custom software applications using natural language - no traditional coding required. We operate like a startup within Wix: fast-moving, collaborative, and focused on solving complex problems with simple, elegant solutions.
As our first BDR leader, you'll play a key role in shaping our go-to-market approach, working closely with our founders and Wix leadership to bring this transformative technology to market.
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Approximate base compensation is $100,000 - 130,000/yr. In addition to base pay, this role includes variable compensation earned and company RSUs as part of the compensation package.
Final offer may vary and will be determined by various factors including location the role is expected to be performed, shift, candidate profile and ideal qualifications.
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