Creative Product Marketing Manager - Base44

Wix Open · verified Sep 11, 2026

On-site Tel Aviv-Yafo Full-time Manager Product Marketing

Mid-level Product Marketing role at Wix. Tel Aviv-Yafo · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Turn product capabilities into audience-specific value stories
Gather product, competitor, and user input, then surface actionable insights
Build AI-supported tools and workflows that make marketing work scalable
Shape campaigns for YouTube, web, and other marketing channels through production
Create storyboards, screen recordings, and visual assets with editors and designers

What you bring

Deep understanding of a product, its limitations, direction, and competitive position
Strong analytical judgment across customer feedback, market context, and product details
Hands-on ability to use AI tools and automation for repeatable workflows
Visual storytelling skills, including storyboarding and screen capture
Self-directed, organized execution with strong collaboration habits

Who this fits

You’ll suit a hands-on product marketer who can move between strategy, research, creative development, and production. The role calls for independent execution while working closely with a creative team. It is an onsite position in Tel Aviv-Yafo within Base44, a startup-style Wix group.

From the employer

We're looking for a Creative Product Marketing Manager who lives inside the creative team. Someone who understands the product deeply, knows the audience and the competitive field, and turns all of it into stories worth telling. This role is built for someone who owns both the thinking and the doing. In your day to day you will:

Know the product inside out, including its strengths and weaknesses, how it stacks up against competitors, and where it is headed.
Stay in constant intelligence-gathering mode across every front we work on: product, competition, and user conversations. Know what people think of us, what they need, and where we fall short.
Deliver insights the team can act on, and spot product opportunities worth talking about.
Turn product capabilities into stories of value: know what to emphasize, how to frame it, and how to adapt it to different audiences and intents.
Own broad, ongoing responsibility areas end to end: gathering from multiple sources, filtering for quality, building AI tools and workflows to operate at scale, and carrying things through to production.
Take part in campaign and content creation across YouTube, web, and marketing channels: shaping concepts and seeing them through production with the team.
Create hands-on product storyboards within our design language, capture screen recordings, and drive video work alongside an editor and designer.

Synthesize product, market, and audience into a clear point of view through sharp, analytical thinking.
Recognize a good story and know how to turn a product capability into a compelling story of value.
Leverage AI tools and automations hands-on to build skills and workflows that scale.
Operate independently, fast, and organized to hold full processes on your own without waiting for direction.
Create visual assets, build storyboards and screen captures, and collaborate closely with editors and designers on video.
Thrive as an independent operator when needed while remaining a team player at heart.

We're Base44, a newly acquired part of Wix, on a mission to change how software gets built. Our AI-powered platform empowers anyone to create custom software applications using natural language- no traditional coding required. Operating like a startup within Wix, we're fast, collaborative, and focused on turning complex problems into simple, powerful solutions.

We exist for creators, solo founders, startups, entrepreneurs, side hustlers, and everyone who wants to turn their ideas into reality. Whether you're launching a product, validating a concept, or exploring a hunch, Base44 helps you build it.

We're growing fast, the opportunity is huge, and with your help, our user-driven growth can become unstoppable.